This initiative is taking place across two iconic locations: Ha Long Bay, internationally recognised as one of the New 7 Wonders of Nature, and Ha Noi, and is being supported by Vingroup, Viet Nam's leading private enterprise, and VTV, the country's national television broadcaster, ensuring nationwide engagement and coverage.

As the centrepiece of the honouring, an illustration depicting a giant numeral 7 formed by the traditional boats of Ha Long Bay has been unveiled. The image is a creative visual concept celebrating the enduring connection between the Vietnamese people, the world and this New 7 Wonder of Nature.

Representing New7Wonders, the Director Jean-Paul de la Fuente is participating in Ha Noi and Ha Long Bay, reinforcing the organisation's long-standing relationship with Viet Nam and its commitment to promoting the positive global impact of the world's wonders.

"7 Wonders Day is a day to wonder, an opportunity for people around the world to celebrate the places that unite humanity through their beauty, history, culture and inspiration," said Bernard Weber, Founder of New7Wonders. "The recognition of a wonder is not simply an honour - it is an invitation to celebrate it and ensure that future generations can continue to benefit from its extraordinary value."

Jean-Paul de la Fuente, Director of New7Wonders, added, "Around the world we have seen how the Wonder Effect inspires communities, strengthens national identity and creates sustainable socio-economic opportunities. Ha Long Bay is a powerful example of how global recognition can translate into lasting benefits for local people while showcasing Viet Nam to the world. We are honoured to celebrate this official 7 Wonders Day together with our partners and with the Vietnamese people."

7 Wonders Day is an annual global celebration launched in 2017, taking place every year on 7/7, and dedicated to recognising the world's extraordinary wonders, whilst encouraging people everywhere to rediscover the value of their shared natural and cultural heritage.

New7Wonders is the global movement and brand behind the worldwide campaigns that selected the New 7 Wonders of the World, the New 7 Wonders of Nature and other national and thematic campaigns including the most recent 7 Wonders of Future Cities. Through the participation of hundreds of millions of people, New7Wonders works to demonstrate how global recognition can generate tangible social, cultural and economic value for nations and communities.

The service scope of the ‘Discover Seoul Pass,’ which offers numerous benefits to foreign tourists traveling in Seoul, has been significantly expanded.

The ‘Discover Seoul Pass’ (hereinafter referred to as the ‘Seoul Pass’), issued and operated by the Seoul Tourism Foundation (hereinafter referred to as the Foundation), is a type of ‘local gift certificate’ that foreign tourists can use for admission to major tourist attractions, transportation, and payment for goods in Seoul.

The Seoul Pass consists of ▲hour-based passes (72 hours, 120 hours) and ▲selectable types (Pick 3 Basic, Pick 3 Theme Park). These two products can be purchased as either a ‘card-type pass’ or a ‘mobile pass.’

Reflecting recent travel trends that favor daily life and cultural experiences, the Foundation expanded the service scope of the Seoul Pass to include relaxation, shopping, and beauty sectors in the first half of this year, adding 22 new facilities.

As a result, the number of Seoul Pass partner facilities available to foreign tourists visiting Seoul has increased to a total of 219 (79 facilities offering free admission and 140 facilities offering coupons), enabling a more diverse travel experience.

Furthermore, telecommunications usage benefits have been significantly expanded by extending the ‘SKT e-SIM Free Data’ 5-day pass, previously exclusive to the mobile pass, to the card-type pass.

The e-SIM Free Data 5-day pass provided through the Seoul Pass is a service that allows users to use mobile data immediately upon arrival at the airport without the need for a separate SIM card purchase or collection process. With the exclusive benefits of the mobile pass now extended to the ‘card-type pass,’ travelers who purchase the Seoul Pass are expected to be able to use communication services throughout their trip to Seoul without worrying about data usage.

The 'Joseon Tongsinsa Ship,' a symbol of medieval Korea-Japan exchange, is setting sail to commemorate the 48th UNESCO World Heritage Committee meeting, which is being held in Busan, South Korea for the first time.

A recreated Joseon Tongsinsa Ship departed from Mokpo, South Jeolla Province on the 8th and will stop at Goheung, Yeosu, Tongyeong, and Busan until the end of this month to host experiential events. At each port of call, visitors can board the ship for 60 minutes to experience sailing in the nearby waters; however, as advance reservations are full, boarding is available only upon on-site visit if there are vacancies. Instead, visitors can tour the interior of the docked ship and watch various commemorative events.

From the 11th to the 13th, the ship is scheduled to pass through Goheung, including the Goheung Tidal Flats—part of the 'Tidal Flats of Korea Phase 2' awaiting World Heritage designation—and the waters where the Japanese forces were defeated in 1598. At Nokdong Port in Goheung, a drone show highlighting domestic World Heritage sites and a maritime fireworks display will be held starting at 9 PM on the 11th to commemorate the World Heritage Committee meeting.

From the 17th to the 18th, the ship will explore the Yeosu Tidal Flats, which are on the World Heritage Tentative List, and historical sites related to Admiral Yi Sun-sin (1545–1598) in Yeosu. From the 21st to the 22nd, the ship will sail along the major waters of Tongyeong where the Battle of Hansan Island took place in 1592.

The Joseon Tongsinsa Ship is scheduled to meet with international 'guests' in Busan on the 25th and 26th. During events held with delegations from member states of the World Heritage Committee and citizens, the ship's interior will be opened to the public, and the achievements of recreating the ship's route and traditional shipbuilding technology will be introduced. An experience event will also be held where visitors can board a Joseon Tongsinsa ship and visit Dongbaek Island or Oryukdo.

At the event, visitors can meet the "Brave Cookie on the Joseon Tongsinsa Ship" character, developed using characters from the popular game "Cookie Run." Traditional performances such as Pansori and Samulnori will also be showcased.

The Joseon Tongsinsa refers to the diplomatic delegations dispatched from Joseon to Japan a total of 12 times between 1607 and 1811 at the request of Japan following the Imjin War.

SINGAPORE, July 7, 2026 /PRNewswire/ -- Digital travel platform Agoda reveals fresh insights into the Thai travel landscape for the first half of 2026. Based on accommodation searches made from 1 January to 10 June, for check-ins between 1 January and 30 June 2026, compared to the same period in 2025, Agoda's data shows Malaysia leading international travel interest in Thailand, followed by South Korea, China, India, and Japan to round out the top five. 

A standout in this year's ranking is China, which climbed from seventh place in 2025 to third in 2026, recording a 38% year-on-year growth in searches on the platform. Together, the top five reflect a diverse and growing mix of markets drawn to Thailand from across Asia.

Agoda's insights also point to several other markets maintaining strong interest in Thailand, with Singapore, Hong Kong, Taiwan, and Indonesia all featuring in the top nine. The search patterns reveal that Thailand's appeal is not concentrated in one corner of Asia: it spans Northeast Asia, Southeast Asia, and South Asia alike, making it one of the most consistently sought-after destinations in the region.

When it comes to where travelers are heading, Bangkok, Pattaya, and Phuket remain the top three destinations on Agoda's platform based on accommodation searches, a reflection of their enduring appeal across visitor profiles. Chiang Mai holds fourth place, with searches pointing to sustained interest in Thailand's north, while Hua Hin/Cha-am rounds out the top five as a favorite for those seeking a quieter coastal escape within easy reach of Bangkok.

Beyond the top five, the ranking reveals that travelers are increasingly looking beyond the historically popular. Destinations like Khao Yai, Kanchanaburi, and Nakhon Nayok feature among the top twenty, suggesting a growing appetite for inland and nature-focused travel. Meanwhile, island destinations including Krabi, Koh Samui, Ko Samet, and Ko Tao continue to hold strong, showing that Thailand's coastal appeal remains as compelling as ever. Taken together, the spread of the top twenty paints a picture of a destination that offers something for every type of traveler.

Akaporn Rodkong, Country Director, Thailand and Indochina at Agoda, shared "The trends we are seeing in the first half of 2026 reinforces what we have long believed about Thailand's position in the region. That diversity is a sign of a maturing destination, and it reflects the role Agoda plays in helping travelers discover more of what Thailand has to offer, beyond the well-known names. We remain committed to supporting Thailand's growth as a travel destination, and to being the platform that helps people to see the world for less."

With over 6 million holiday properties, more than 130,000 flight routes, and over 300,000 activities, Agoda offers endless possibilities for everyone. Agoda's mobile app is the go-to platform for unbeatable deals for a quick getaway. Start planning your next adventure at www.agoda.com

[DAEJEON, South Korea – July 6, 2026] A meaningful event was held to explore marketing strategies for the survival and prosperity of South Korea's regional cities in an era of intensifying global urban competition.

On Monday, July 6, Kang Dae-hoon, CEO of WalkintoKorea and a renowned city branding expert and global strategist, delivered a special lecture titled "Strategies and Marketing for Creating Global Cities." The event took place at the Hana Convention Hall in the 30th Anniversary Hall of Daejeon University, hosted by the Daejeon University RISE Project Group.

The lecture was designed to share sustainable branding strategies and insights, offering solutions for regional cities facing severe population decline and the threat of local extinction to move beyond mere survival and leap forward into world-class cities.

During the lecture, CEO Kang Dae-hoon emphasized, "Even in times of crisis, when a city’s brand power increases, talent and capital naturally flock to it, sparking innovation. This ultimately creates a virtuous cycle that elevates the quality of life for its citizens."

In particular, Kang highlighted key solutions to strengthen urban competitiveness:

Discovering Urban Uniqueness and Differentiation: Cities must establish future strategies based on their own original assets rather than simply imitating other cities.

Strategic Asset Identification and Future Investment: Instead of chasing competitor cities, regional towns must strategicize their own specialized assets to become leading cities.

Embracing Individual Creativity and Multicultural Inclusivity: Cities must build an "inclusive city" with an open culture that recognizes diversity so that global talent can gather.

Kang Dae-hoon is a veteran global strategist who has led media management while crossing the boundaries of manufacturing, trade, and technology marketing. He is the author of the acclaimed book How Cities Become Brands and currently leads efforts to promote South Korea's cities, culture, tourism, and industries worldwide as the CEO of WalkintoKorea.

An official from the Daejeon University RISE Project Group stated, "This special lecture provided a valuable opportunity for students to understand the latest trends in global urban strategy and reflect on innovative directions for the local community."

Held from 29–31 May 2026, this year's edition celebrated its 21st anniversary and was expected to attract up to 120,000 visitors over its course. According to the organizers' data, the majority of visitors come from Southeast Asia, accounting for 52%, followed by America, Europe, and Africa. Approximately 150+ local and international musicians performed across 10 stages, highlighting the diversity and global appeal that have made Java Jazz one of the world's most respected music festivals. This year's edition welcomed acclaimed artists including Jon Batiste, Lisa Simone (United States), Daniel Caesar (Canada), Ella Mai (United Kingdom), wave to earth (South Korea), Incognito (United Kingdom), Dave Koz (United States), and other celebrated performers from Japan, Austria, Brazil, Australia, and Taiwan, China.

Beyond entertainment, the festival served as a powerful platform to introduce international audiences to Indonesia's rich cultural identity, creative talent, culinary experiences, and renowned hospitality. This flagship event significantly boosts the nation's tourism sector by filling hotel rooms, driving culinary retail, and creating jobs in hospitality. By turning melodies into economic milestones, international music tourism effectively sustains livelihoods across local creative communities.

"Events such as the Java Jazz Festival are more than concerts. They are gateways for international visitors to experience Indonesia," said Hafiz Agung Rifai, the Assistant Deputy Minister of International Events, Ministry of Tourism of the Republic of Indonesia. "Through music, we showcase our culture, creativity, and warm hospitality while generating meaningful economic and tourism benefits for local communities."

The Ministry further emphasized the growing role of international events in driving tourism and strengthening Indonesia's global destination brand.

"As we look ahead, we invite travelers from around the world to experience next year's Java Jazz Festival and discover why Indonesia continues to be one of the most vibrant and welcoming destinations in Asia."

With another successful edition completed, preparations are already underway for Java Jazz Festival 2027, which is expected to attract even more international audiences and reinforce Indonesia's reputation as a premier destination for music, culture, and world-class events.

Source photo Java Jazz 2026 . Credit to Java Jazz Festival 2026

Contact:
Mr. Hafiz Agung Rifai 
hafiz.ar@indonesia.travel 

New cultural merchandise (Museum Goods; 'Mu:ds') linked to the National Museum of Korea’s special exhibition, ‘Our Korean Table,’ has been launched.

The 'Museum Goods' collection is centered around tableware inspired by 'Hojokban(a type of tableware)'—a representative artifact of the exhibition—and table settings depicted in genre paintings. The collection consists of items suitable for daily use, such as rice bowls, soup bowls, plates, placemats, and lunch box sets.

A key feature is the incorporation of social value and sustainability through collaboration with artists with developmental disabilities. A representative example is the tray series, created by four artists with developmental disabilities affiliated with Heart Heart Art & Culture.

Among them, artist Lee Ju-min added vibrancy by reinterpreting the figures in Kim Hong-do’s genre painting 'Jumak(Korean Traditional Pub)' with his signature dynamic brushstrokes, while artist Park Se-jong captured the warm sentiment of sharing food by depicting Seong Hyeop’s 'Grilling Meat' scene with simple lines and calm colors. Additionally, artist Jeong Hye-in created a lyrical and dreamlike atmosphere by embroidering a Hojokban with countless flower blossoms. Artist Choi Hee-min presented a sophisticated design by reconstructing traditional artifacts with modern patterns and bold colors.

Collaborations with tableware brands also drew attention.  "Hankook Chinaware" produced plates and sets of rice and soup bowls.  "Kostic", the cutlery specialty brand, released placemats and Korean-Western tableware sets inspired by the 12-sided Hojokban, and also a tea and snack tableware set that offers a modern reinterpretation of the bronze spoon excavated from the Tomb of King Muryeong. "Ssuein", the living design brandk, launched practical lunch boxes and cooler bag sets tailored to modern outing culture.  The Korean Food Promotion Institute has incorporated eco-friendly materials into its Museum Goods collection by creating traditional liquor cups made from recycled glass.

These goods are designed to allow the significance of Korean traditional food culture, conveyed by the special exhibition "Our Korean Table," to be carried over into daily life even after the exhibition.

The National Museum of Korea's special exhibition "Our Korean Table" runs until October 25. This exhibition marks the National Museum of Korea's first comprehensive exhibition covering 3,000 years of Korean food culture; through the collaboration of 51 institutions, 488 items comprising 684 pieces spanning archaeology, history, art, and folklore are on display.

The associated Museum Goods can be purchased at the gift shop in the National Museum of Korea's special exhibition halls and at the online museum shop.

Eight travel packages of Incheon, developed in collaboration with local hotels as well as tourism companies and travel agencies to expand stay-long tourism options in Incheon, are now officially in operation.

The Incheon Tourism Organization selected these eight Incheon tour packages this year through the "Excellent Stay-Type Tourism Product Contest" with travel agencies and tourism companies, and the "Incheon Workcation Hotel Contest" with hotels.

◇ Travel to Experience Living in Incheon, 3 Types of Stay-Type Tourism Products Offering Deep Local Experiences

Three excellent stay-type tourism products have been launched, allowing visitors to stay in Incheon and experience its people and culture. Beyond simple accommodation, visitors can find various "living-like" programs that allow them to interact with local residents and directly experience the daily life of Incheon.

Streaming House Co., Ltd.'s "Incheon, Fly with Workcation" operates workcation products on Yeongjongdo, Muuido, and Daeijakdo. Centered around the Ponae Workation Center on Muuido, the organization provides customized work environments for both groups and individuals. Additionally, on Daeijakdo, it is popular among family-oriented workation customers by offering activities such as mudflat experiences and the "Puldeung Island(a sand island that is submerged during high tide and reveals itself only during low tide)" creation project.

"Jamsi-seom(island)," a stay-type tourism product by the Cheongpung Cooperative, is a representative stay-type tourism product in Ganghwa, having already recruited for its 19th cohort. This year, the cooperative launched the app "Local Universe" in collaboration with Kakao Impact and is currently running the "Farm Life Club," a 1-pyeong (approximately 3.3 square meters) vegetable garden project in partnership with young local farmers on Ganghwa Island.

Plus Planner's stay-type tourism product, "Incheon Island – The 48 Hour Mindful Escape," offers an immersive travel experience in Incheon for independent foreign tourists. This package takes travelers from the Open Port and Wolmido, through Muuido, to Ganghwado, and plans to operate in-depth programs ranging from gourmet dining to wellness.

◇ From Ocean-View Resorts to Downtown Hotels, 5 Types of Hotel Workcations Combining Work and Travel

The Hotel Workcation packages, which are being launched in earnest this year, are being operated at five hotels located in Incheon's major tourist destinations, including the Open Port area, Yeongjongdo, and Songdo.

Harbor Park Hotel, a representative hotel in Incheon's Open Port area, is introducing a new "Harbor Workcation Package" for guests staying two nights or more between Sunday and Thursday in Incheon's Old Downtown. The package reduces the financial burden by including beverages and food, as well as providing free upgrades to ocean-view rooms and meeting rooms.

Orakai Songdo Park Hotel is presenting a total of three packages, including a work therapy product that offers coupons in collaboration with Songdo Hyundai Premium Outlets or provides Aromatica products and sauna passes.

Oakwood Premier Incheon in Songdo is operating an urban wellness workcation package through the "WORKATION AFTER 8PM" package, which includes 8 PM check-in and amenities. 'The Weekn Resort,' a representative wellness resort on Yeongjongdo, operates programs tailored to the specific needs of companies, categorized into corporate and wellness types, including linkages with nearby wellness tourism resources and ESG activities.

'Grand Hyatt Incheon' offers group workcation packages for employees of public institutions and corporations

In celebration of the '2026 Year of Visiting Islands,' a public-participatory visit verification event is being held for 88 representative islands across the country. Going beyond a simple tourism event, it links travel expense support, accommodation discounts, and cultural events. In particular, the introduction of a GPS-based visit verification system aims to encourage an influx of actual visitors.

The 88 islands selected this year were chosen based on a comprehensive evaluation of tourism infrastructure, including natural landscapes, cultural resources, accommodations, restaurants, and transportation accessibility. Representative locations included are Yeonpyeongdo, Jebudo, Sapsido, Heuksando, Geomundo, and Yokjido. By region, major islands across the country were evenly selected, with 17 in Incheon, 2 in Gyeonggi, 6 in Chungnam, 5 in Jeonbuk, 35 in the Jeonnam and Gwangju regions, 2 in Gyeongbuk, 17 in Gyeongnam, and 4 in Jeju.

The visiting event will be conducted in two phases. It will run until September 27, covering 88 "Islands You Want to Visit" nationwide. Following this, from September 1 to November 5, a separate program will be held for 13 islands in the Yeosu region in conjunction with the Yeosu World Island Expo.

Participation is also simple. Participants simply need to install WalkON, a GPS-based walking and location verification application, visit a designated island, and verify their location.

The participant with the highest number of visits will be awarded Onnuri gift certificates worth 880,000 won. Prizes of 880,000 won will be awarded equally to the top three winners, while those in 4th through 13th place will receive Onnuri gift certificates worth 200,000 won. In addition, 88 additional winners will be selected through a lottery to receive prizes.

This year's event is characterized by enhanced synergy through linkages with various government and local government initiatives. From July to August, the island travel subsidy program promoted by the Ministry of the Interior and Safety and the Korea Island Development Institute will be operated in conjunction, while the Ministry of Oceans and Fisheries and the Korea Shipping Association will host an island travel video contest. Furthermore, various discount and experience programs, such as the "One Person, One Island" campaign, the "Korea Accommodation Sale Festa," and the "Jeonnam Island Half-Price Travel" program, are scheduled to proceed sequentially.

Detailed information on how to participate in the event, eligible islands, and linked programs can be found on the "Islands You Want to Visit" website (island88.kidi.re.kr) and the "2026 Year of Visiting Islands" website (https://www.visitisland.kr).

The ‘July Gyeongnam Picks' are unveilded, a collection of summer travel destinations and delicacies worth visiting in July. This is part of the ‘Monthly Gyeongnam Pick’ project, in which participating organizations of the Gyeongnam Tourism Promotion Council collaborate monthly to select and promote timely content. This time, under the theme of a ‘Perfect Summer Vacation,’ seven destinations were selected that encompass nature retreats and summer gourmet food.

In the culinary category, the ‘Stone Octopus’ from the waters off Samcheonpo, Sacheon, was chosen. It is caught in large quantities near Samcheonpo Bridge, a pristine area of ​​the Hallyeo Waterway, when the tides ebb and flow and the current slows down. Characterized by its reddish hue and mild flavor, the Samcheonpo Stone Octopus is in season from June to September. After your meal or fishing trip, you can also explore nearby attractions such as the Sacheon Sea Cable Car, Aramaru Aquarium, and Yonggung Seafood Market.

Tongyeong's "Sebastes schlegelii" is also a popular summer culinary choice. Commonly known as "Ureok," this fish accounts for the majority of the national production in offshore cage farms across the Tongyeong and Geoje regions. It is loved by gourmets for its firm flesh and a chewy yet clean, savory umami flavor. While it is excellent enjoyed as sashimi, a spicy stew made by boiling the fish whole features a superb, spicy, and refreshing broth, making it an impeccable summer health food.

For a summer getaway, Namhae's "Songjeong Solbaram Beach" is the top choice. Thanks to its white sandy beach surrounded by maritime pine trees over 100 years old and its gentle waves, it is an excellent surfing spot where even beginners can easily enjoy the experience. At the surfing school located at the beach entrance, you can learn everything from basic moves to practical techniques in a two-hour lesson. Another attraction is that it is not crowded, allowing you to enjoy the waves at your leisure. The shade of the pine forest and the sea view simultaneously cool down the heat.

In Haman, there is the ‘Lotus Theme Park,’ an ecological park built on a natural wetland spanning 109,800 square meters. The lotus flowers here hold special significance as they were cultivated from seeds secured during the Goryeo Dynasty about 700 years ago. Known as ‘Ara Hongnyeon,’ these lotus flowers captivate visitors because they represent the revival of lotus seeds from 700 years ago. Visitors can admire the flowers up close by walking across stepping stones placed among them, and a smartphone photo contest and weekend visitor events will be held from July 13 to 26. Moreover, admission and parking are both free.

As for cultural events, the ‘Miryang Performing Arts Festival’ will be held in Miryang from July 21 to August 1. Marking its 26th anniversary this year, the event features performances across various genres, including theater, dance, and music, centered around Miryang Arena and the Miryang Arirang Art Center. Originating from the Yeonheedan Georipae theater group establishing a theater village on the site of the closed Wolsan Elementary School in Bubuk-myeon in 1999, this festival colors Miryang with the romance of art every summer night.

When the heat reaches its peak, Sancheong’s ‘Jirisan Valley’ becomes a popular destination. Jungsanri Valley, originating from Cheonwangbong Peak on Mt. Jirisan, boasts waters so clear and cold that dipping your feet into the granite rocks sends shivers down your spine. Daewonsa Valley, which embraces Daewonsa Temple—a meditation retreat for Buddhist nuns—also features a series of scenic spots along its 12-kilometer gorge, including Seonnyeotang and Oknyeotang. Consequently, visitors can enjoy both trekking and water activities during the summer.

In Hadong, the Kimyang Branch of Noryang Elementary School, which opened in 1909 and boasts a 98-year history, has been newly renovated and is welcoming tourists. Its name, "Kimyang's Secret Garden," is also unique. Transformed into a complex cultural space featuring a garden, cafe, comic book library, and music listening room, it has become a trendy hotspot that preserves the memories of the closed school.

Gyeongnam Province has produced an introductory video for this July's Gyeongnam Picks and will release it on YouTube on July 1st. Subsequently, the province plans to sequentially introduce the content in the form of card news on its official social media channels every Monday. Through this, the province intends to widely promote Gyeongnam's diverse summer tourism content to residents and tourists.

On July 4, the Ho-Am Foundation hosted the Youth Special Lecture by Nobel and Ho-Am Prize Laureates at the Daejeon Convention Center. As part of its nationwide lecture tour, the event carried special significance by taking place in Daejeon, Korea’s leading science city.

The lecture featured Didier Queloz, Professor at ETH Zurich and recipient of the 2019 Nobel Prize in Physics, alongside KyungHyun Cho, Professor at New York University and winner of the 2021 Samsung Ho-Am Prize in Engineering.

Professor Queloz spoke on “Exoplanet Exploration”, sharing cutting-edge astronomical research and reflecting on humanity’s uncertain future in space. Professor Cho, meanwhile, offered insights into “Artificial Intelligence Technologies”, weaving his personal growth story with an optimistic outlook on AI’s role in shaping future society.

Kang Dae-Hoon, CEO of WalkintoKorea, emphasized the importance of the event: “It is highly meaningful that world-renowned scholars came to Daejeon to speak directly to young people about the future of AI and the universe.”

Ho-Am Foundation Chairman Hwang-Sik Kim added: “We hope this lecture will inspire youth to embrace the passion and spirit of challenge embodied by these global scholars, and to dream of a larger world.”

The Ho-Am Foundation annually invites distinguished scholars to deliver advanced scientific knowledge to young audiences. Since last year, the program has expanded into a nationwide tour, ensuring more students across Korea can meet and learn from world-class experts.

HONG KONG, July 3, 2026 /PRNewswire/ -- Harbour City, Hong Kong's most iconic shopping mall and tourist destination, has been transformed into a grand Toy Story 5 celebration with "FOREVER TOYS @Harbour City". Since its launch on 19 June 2026, the event has brought together immersive installations, interactive gaming experiences, exclusive exhibitions and limited-edition retail concepts — creating one of the city's most comprehensive Toy Story experiences to date.

Various themed experience zones, including the "Toy Meets Tech" Playroom, Hong Kong's only official "The Forever Toy House" Toy Story 5–themed Pop-Up Store, and city's exclusive "Buzz Lightyear" Project Car Landing, have successfully attracted large crowds of fans eager to explore, take photos, and immerse themselves in the excitement. From 1 July, the second wave of "FOREVER TOYS @ Harbour City" has rolled out an upgraded and dynamic line-up of highlights. Exclusive stamp rally activities and limited-edition merchandise collections have debuted, alongside an impressive 4.5-metre-tall "Buzz Lightyear! To Infinity and Beyond!" installation, themed around Hong Kong Disneyland's "Pixar Summer Rally". Additionally, "The Art of Disney and Pixar's Toy Story 5" exhibition has officially opened, offering fans an immersive artistic journey into the world of the film.

Located along the world-renowned Victoria Harbour, the "Toy Meets Tech" Playroom at the Ocean Terminal Forecourt offers an immersive interactive experience. Upon entering, guests are greeted by giant sculptures of Woody, Jessie and Bullseye—each standing over two metres tall — posed in eye-catching scenes ideal for photos. Visitors then pass through a whimsical tunnel inspired by the Lilypad tablet from the movie, featuring twin LED screens designed as blinking eyes for a lively effect.

Beyond the tunnel are four interactive game zones. In "JESSIE & BULLSEYE: COWGIRL IN CHARGE", participants take on a Western-themed ring toss challenge. "FORKY & KAREN: ALWAYS CONNECTED" features a block-building challenge inspired by their dream wedding. At "BUZZ LIGHTYEAR & ALIENS: SPACE RANGERS," guests test their skills in a ball-scoring game, while "LILYPAD & TECH TRIO: ALWAYS IN SYNC" presents an electronic memory challenge.

Fans can also explore immersive installations at Ocean Terminal Deck. The 4.5-metre-tall "Buzz Lightyear — To Infinity and Beyond!" installation stands prominently against the Victoria Harbour skyline. Striking his iconic heroic pose, Buzz gazes over the harbour as if embarking on his next space mission.

Hong Kong Disneyland has also presented vibrant "Pixar Summer Rally"-themed installations, including a splash-filled "Pixar Water Play Street Party!" parade float–inspired display, a 4-metre-tall Pixar pals–themed block castle, and a dynamic installation inspired by the beloved "RC Racer" attraction. Together, these displays create a playful summer atmosphere for visitors of all ages, extending the energy of "Pixar Summer Fest" beyond the park to Ocean Terminal Deck.

#HarbourCity #ForeverToys #Disney #Pixar #ToyStory5 #HKDisneyland @harbourcity @disney @disney.hk @pixar @hkdisneyland

Event Details: https://www.harbourcity.com.hk/en/article/forever-toys-harbour-city/

To download the press release and photos︰https://bit.ly/4g3aiNn

On the upcoming 3rd and 4th, the plaza at Wave Park on Turtle(Geobuk) Island in Siheung City, Gyeonggi Province, will be bathed in the dazzling beats of the '2026 Siheung Summer Beat Festival.'

Holding alongside the WSL(World Surf League) Siheung Korea Open, a world professional surfing competition, this festival is a summer culmination blending surfing, music, and diverse cultural content.

Starting at 7 PM, top-tier Korean DJs will welcome the audience on the main stage. Twelve teams, including DJs Lee Ha-neul, Chunja, and Kim Sung-soo of Cool, will shake the stage with EDM sounds, allowing the audience to fully enjoy the freedom of summer amidst rhythms that surge like waves.

Food zones, busking performances, Taekwondo demonstrations, a traveling art museum, and an AI experience bus are prepared throughout the venue, creating a festival atmosphere that everyone, regardless of age or gender, can enjoy.

Detailed information about the '2026 Siheung Summer Beat Festival' can be found on the Siheung City Hall website (www.siheung.go.kr) and Instagram (www.instagram.com/stfestival).

From this summer until early next year, major works of Korean craft will tour 13 exhibition venues nationwide. From the accumulated time of traditional artisans to the experiments of contemporary artists, over 600 craft pieces will be presented to local audiences.

The 'Traveling Craft Masterpiece Exhibition,' a touring craft exhibition project, is being launched from July 3 of this year until February of next year. This initiative aims to spread craft culture nationwide by expanding exhibitions, which were previously centered in the Seoul metropolitan area, to four regions—Gangwon, Yeongnam, Chungcheong, and Honam/Jeju—allowing people to encounter crafts closer to their daily lives.

104 craft artists from across the country are participating in this touring exhibition to showcase over 600 works. Exhibitions will be held three times each in the Gangwon, Yeongnam, and Chungcheong regions, and four times in the Honam and Jeju regions, touring a total of 13 national and public museums, art galleries, and local cultural spaces. Each tour runs for approximately one month; after opening at the Cheonan Museum of Art, the exhibitions will proceed to Wonju, Busan, Iksan, Jinju, Yeosu, Asan, Chuncheon, Gwangju, Changwon, Cheongju, Gangneung, and Jeju.

The first exhibition will be held at the Cheonan Museum of Art from July 1 to August 23 in Cheonan City of Chungbuk Province.

A key feature of this exhibition is that it does not simply replicate a single project and move it across the country. Instead, separate curated exhibitions have been prepared for each of the four regions to reflect the local culture and craft characteristics. Four craft-specialized curators have each overseen an exhibition, examining the textures of materials, climate, technology, and lifestyle culture specific to each area. Craft artists active in the respective regions also participate in each exhibition, giving it the character of both a "touring exhibition" and a "regional exhibition." The exhibition in the Gangwon region is held under the title "Homo Faber / Homo Sentiens: To Create, To Sensing." It views humans as both tool-making beings and sensing beings. Twenty-eight artists are participating, including Gangwon Special Self-Governing Province Intangible Cultural Heritage holders Yang Yu-jin and Kim Byung-wook. The exhibition demonstrates how the physical properties of craft materials and techniques lead to sensory experiences. It begins at the Hakseong Gallery in Wonju and continues to the National Chuncheon Museum and the Gangneung Art Center.

The exhibition in the Yeongnam region is titled "Yeongnam Yulryeo." Yulryeo refers to the order of musical scales in Korean traditional music. The exhibition interprets the nature, climate, and restrained aesthetic beauty of the Yeongnam region by likening them to this system of musical scales. Thirty-two artists are participating, including glass artist Park Seong-hun, who won the Gold Prize at the 2023 Cheongju International Craft Competition. The exhibition will be held at Domohun in Busan, the Vehicle Maintenance Depot at Jinju Railway Culture Park, and Seongsan Art Hall in Changwon. It is a project designed to interpret the rhythms of regional landscapes and crafts together.

The exhibition for the Chungcheong region is titled "The Masterpieces of Korean Craft: Roots and Fruits." It illuminates the present state of Korean craft by juxtaposing the time of traditional artisans with the variations of contemporary artists. Sixteen artists are participating, including recipients of the "Craftsman of the Year Award" such as Lee Heon-jeong, Ko Bo-hyeong, Ha Ji-hun, and Kim Jun-yong. "Roots" refer to accumulated skills and traditions, while "fruits" refer to contemporary sensibilities and new sculptural languages. Starting at the Cheonan Museum of Art on July 1, the exhibition will continue at the Onyang Folk Museum in Asan and the Cheongju Korean Craft Museum.

The exhibition for the Honam and Jeju regions is held under the name "Common Wealth." It views craft not as a personal collection or decorative item, but as a cultural asset that connects the lives of the community. Featuring 28 artists including National Intangible Cultural Heritage holder Kim Seung-woo, the exhibition explores the meaning of craft as it expands into the physical properties of materials, the skill of the fingertips, and everyday uses and relationships. It will meet audiences at the National Iksan Museum, the Yeosu Expo Convention Center, the Gwangju Design Promotion Agency, and Art Space IA in Jeju.

Craft is not a genre that shines only within art museums. Bowls, furniture, metal, glass, textiles, wood, and clay are all closely connected to the senses of daily life. This is why this exhibition, while bearing the title "Masterpiece Exhibition," tours regional cultural facilities. The closer one looks at craft, the more the grain of the materials, the traces of the hands, and the imagination of its use come alive. For regional audiences, it offers an opportunity to encounter the major trends of Korean craft without having to travel to Seoul, while for local artists, it provides a platform for their work to be interpreted within a broader landscape of craft.

**Participating artists are 28 artists, including Kim Seung-woo, a National Intangible Cultural Heritage holder, to explore the meaning of craft as it expands into everyday use and relationships.** Detailed schedules, venues, and visitor information for each exhibition will be available sequentially on the Korea Craft & Design Foundation website (https://www.kcdf.or.kr/brd/board/322/L/menu/291?brdType=R&thisPage=1&bbIdx=9030), Instagram, and the information channels of each exhibition venue's operating organization.

Six accommodations are selected  for the '2026 Gyeonggi-do Workcation,' where visitors can enjoy both work and relaxation, by Gyeonggi Provincial Government and the Gyeonggi Tourism Organization.

The six selected workcation accommodations are: △Bloomvista Hotel Yangpyeong △Motif 1(One) & Prenon Paju △Island Castle Hotel Uijeongbu △Homes Stay Suwon △Eden Paradise Hotel Icheon △Wave M Siheung.

Located on a hill overlooking the Namhan River, Bloomvista Hotel Yangpyeong allows visitors to start their day watching the mist rising over the river in the morning and end it by admiring the river landscape bathed in the sunset light in the evening. Guests can enjoy discounts on water leisure activities and paragliding in Yangpyeong, and the area is rich in tourist attractions such as Dumulmeori(Meeting point of two rivers) and Semiwon Botanical Garden.

Located in Heyri Art Village in Paju, Motif One is a creative space for artists and a renowned bookstay destination that has attracted over 40,000 travelers from more than 90 countries since its establishment in 2005. Its signature space, the "Library," is surrounded by tens of thousands of books from floor to ceiling, while visitors can enjoy artworks and gardens outdoors.

Located at the entrance to Uijeongbu, Island Castle Hotel is a complex resort-style workcation space equipped with a large-scale water park and spa facilities. Situated near the foothills of Mt. Surak and Mt. Dobong, it is considered the optimal location for a "wellness workcation in the city" where one can enjoy nature. Against the backdrop of Uijeongbu's city views and the majestic mountain slopes, guests can utilize a variety of amenities, including a hydrotherapy pool powered by hot spring water, a sauna, and a jjimjilbang (Korean sauna).

Located in the heart of Suwon, Homes Stay is a co-living accommodation that cleverly combines the convenience of a hotel with the practicality of a residence. Stepping outside, travelers are greeted by the charm of Suwon, where history and modernity coexist. You can enjoy the city's allure, which blends history and modernity, through attractions such as Suwon Hwaseong Fortress, Haenggung-dong, walks along the fortress walls, and the cafes of Haengnidan-gil.

Icheon Eden Paradise Hotel is a healing-type accommodation featuring a European-style themed garden spanning approximately 3,500 pyeong. It boasts a garden and forest that showcase the beauty of the four seasons. In particular, the Eden Library, where books and relaxation coexist, is ideal for quietly balancing reading and work. While boasting excellent accessibility due to its proximity to the Jungbu Expressway, it is situated in nature completely shielded from city noise, offering a time of leisurely immersion.

Located on Geobukseom Island in Siheung, which has emerged as a new center for marine tourism, Wave M is a marine resort-style hotel that offers a panoramic view of the West Sea and the artificial surfing facility, Wave Park. It is rapidly emerging as a unique "workcation" destination where visitors can enjoy wide-open sea views, dynamic leisure activities, and sweet relaxation all in one place.

Starting this September, Gyeonggi Provincial Government and the Gyeonggi Tourism Organization will also provide workcation users with a 30,000 won discount coupon per person through the "Gyeonggi Culture (Tour) Pass." The coupon can be issued via the Gyeonggi Culture Pass app and used through the operating company, The Hyuil(www.thehyuil.co.kr), and is valid until November 20.

The Provincial Government plans to foster this workcation project into a stay-type tourism product linked to local tourism, aiming to revitalize the local economy and create new tourism demand.

Original link: https://en.imsilkroad.com/p/351128.html

SINGAPORE, July 3, 2026 /PRNewswire/ -- Digital travel platform Agoda highlights the allure of Asia's monsoon season, a time when the region transforms into a lush, vibrant landscape. While the rains sweep across many markets, they bring a unique charm that makes travel during this period both viable and rewarding. From verdant hills to serene beaches, Agoda showcases six emerging destinations that shine during the rainy season or remain pleasantly dry.

In the heart of Vietnam, Da Lat offers a cool respite from the tropical heat. Known for its misty valleys and cascading waterfalls, this highland city becomes a picturesque escape during the monsoon. Travelers can explore its lush pine forests and enjoy the local coffee culture, making it a perfect retreat for nature lovers. The city's French colonial architecture adds a touch of historical charm, inviting visitors to wander through its quaint streets and discover hidden cafes.

Moving to the Philippines, the island of Siquijor remains a hidden gem. While the rains may visit, they enhance the island's mystical appeal. Visitors can explore its enchanting waterfalls and pristine beaches, or delve into the local folklore that speaks of healing and magic. The island's laid-back atmosphere and friendly locals make it an ideal spot for those seeking tranquility and a touch of adventure.

In Taiwan, the city of Tainan offers a cultural journey through time. Known for its historical sites and culinary delights, Tainan stays relatively dry during the monsoon. Travelers can wander through ancient temples and savor traditional street food, experiencing a blend of history and flavor. The city's vibrant night markets and artistic neighborhoods provide endless opportunities for exploration and cultural immersion.

South Korea's Jeju Island transforms into a lush paradise during the rainy season. The island's volcanic landscapes and unique flora come alive, offering a stunning backdrop for hiking and exploration. Visitors can also enjoy the island's renowned seafood and vibrant local culture. Jeju's natural wonders, such as the iconic Hallasan Mountain and the scenic Olle Trails, provide a perfect setting for outdoor enthusiasts.

Japan's Yakushima Island, a UNESCO World Heritage site, is a haven for nature enthusiasts. The island's ancient cedar forests thrive in the rain, creating a mystical atmosphere. Travelers can trek through the lush greenery and discover the island's diverse wildlife, including the native Yakushima macaque. The island's serene beaches and crystal-clear rivers offer a peaceful retreat for those looking to connect with nature.

Lastly, in India, the town of Coorg offers a tranquil escape amidst coffee plantations and rolling hills. The monsoon breathes life into its landscapes, making it an ideal destination for those seeking peace and natural beauty. Visitors can indulge in local coffee and explore the region's rich biodiversity. Coorg's charming homestays and warm hospitality provide a welcoming environment for travelers looking to unwind and rejuvenate.

Andrew Smith, Senior Vice President, Supply at Agoda shared, "The monsoon season in Asia presents unique travel opportunities that many travelers might overlook. At Agoda, we aim to make these experiences accessible and enjoyable, offering a wide range of accommodations and activities to suit every traveler's needs. Whether you're exploring the lush landscapes of Jeju or the cultural richness of Tainan, Agoda is here to help you plan your perfect trip."

Agoda's extensive offerings include over 6 million holiday properties, more than 130,000 flight routes, and over 300,000 activities, all of which can be combined in the same booking. Travelers can explore these destinations and more by visiting Agoda's website and find the best deals on Agoda's mobile app.

Participating guests agreed that cultural heritage, as an important bridge connecting history and the future, is increasingly serving as a solid pillar for enhancing mutual understanding and deepening friendship between China and ASEAN. They called for consolidating consensus on cooperation, building a shared foundation for heritage protection, and continuously strengthening people-to-people exchanges, so as to contribute wisdom and strength to the building of a closer China-ASEAN community with a shared future.

Guests including Ivan Anthony Henares, Chairperson, Southeast Asian Cultural Heritage Alliance; Zhang Xiaogang, Vice President, Dunhuang Academy; Li Hong, Project Director, World Heritage Institute of Training and Research for the Asia and the Pacific Region under the auspices of UNESCO, Shanghai Center; and Herry Jogaswara, Head of Research Organization for Archaeology, Language, and Literature, Indonesian National Research and Innovation Agency, shared their practical experiences in their respective fields, covering topics such as digital conservation of cultural heritage, industrial integration, and innovative development.

During the event, Chinese and foreign guests jointly unveiled the China-ASEAN cultural heritage themed IP image and launched the "Cultural Heritage IP Incubation Capacity Enhancement Program."

The event was co-hosted by the China International Publishing Center and the Information Office of the People's Government of Gansu Province, and co-organized by the Publicity Department of the CPC Dunhuang Municipal Committee and Gansu International Communication Center. It was supported by the World Heritage Institute of Training and Research for the Asia and the Pacific Region under the auspices of UNESCO Shanghai Centre, the School of Animation and Digital Arts of Communication University of China, Malaysia Han Culture Centre, Intellectual Property Publishing House, and New Vision Cultural Industry College.

From July 2 to 5, a supporting activity – the "China-ASEAN Youth Cultural Heritage Tour" – will also be held in Dunhuang.

BEIJING, July 3, 2026 /PRNewswire/ -- On July 3, iQIYI, China's leading online entertainment platform, announces that its original hit comedic variety show "The King of Stand-Up Comedy" returns for its third season. The new season will be available simultaneously on iQIYI and iQIYI International, bringing the latest chapter of the platform's comedy franchise to a global audience.

Carrying forward the series' core spirit of "from nobody to somebody," the new season gathers a diverse lineup of stand-up comedians and manzai duos from various comedy clubs across China. Welcoming back old friends alongside fresh talent, the season gives performers a broader stage to share authentic stories rooted in everyday life, showcasing a wide range of comedic perspectives.

A Franchise with Proven Cultural Pull

Now entering its third year, "The King of Stand-Up Comedy" has established itself as one of China's most influential comedy franchises and a signature title in iQIYI's summer lineup. The first season's iQIYI popularity index broke 9,400, propelling the show to the top of iQIYI's 2024 variety popularity index and dominating variety show rankings across several prominent third-party data platforms.

Season 2, which premiered in July 2025, sustained that momentum, generating over 5,100 trending topics and topping the third-party platform Enlightent's August 2025 "Dominating Screen Chart of Variety Shows," making it the only comedy program to earn that distinction that year.

The series' appeal goes beyond ratings and popularity. In Season 2, one comedian's routine about airline uniform policies prompted policy reviews at several Chinese carriers, a demonstration of how the show's humor connects to broader public conversations.

From Hit Shows to Lasting Franchises

"The King of Stand-Up Comedy" is a testament to iQIYI's ongoing efforts to develop long-running seasonal IPs. Alongside established franchises such as "The Rap of China," which brought hip-hop culture into the mainstream in China, and "The Blooming Journey," a travel-themed reality show anchored in female-centric storytelling, iQIYI has built a portfolio of standout seasonal IPs that speak to the full breadth of consumer tastes.  

With Season 3 of "The King of Stand-Up Comedy," iQIYI continues to deepen that portfolio, reinforcing its position as China's leading destination for original content that resonates season after season.

Contact: iQIYI Press, press@qiyi.com

• Checkout.com supports Agoda's payment processing across more than six million properties worldwide.
• Virtual card issuing delivers highly reliable payment operations for Agoda's global supplier network.

SINGAPORE, July 3, 2026 /PRNewswire/ -- Checkout.com, a leading global digital payments company, today announces its partnership with digital travel platform Agoda. The partnership delivers high-performance digital payments infrastructure that supports Agoda's mission of bridging the world through travel.

Agoda connects travellers to over six million hotels and holiday properties worldwide as well as with flights, activities, and other travel experiences.

To deliver travel experiences at this scale, Agoda relies on payments that perform reliably across markets, currencies, and peak demand periods. Through its partnership with Checkout.com, Agoda strengthened its virtual card issuing capabilities, ensuring travellers can complete bookings smoothly while suppliers are paid without disruption.

A key driver of Agoda's increased performance has been Intelligent Acceptance, Checkout.com's proprietary AI solution that uses real-time network data to optimise each transaction. By intelligently routing payments and applying performance-enhancing adjustments, Intelligent Acceptance reduces failed transactions and improves approval rates. Combined with Network Tokens and Real-Time Account Updater, these enhancements help reduce false declines across complex payment flows common in global travel, including cross-border, multi-currency, and high-volume transactions.

Agoda and Checkout.com also partner on virtual card issuing to power payments to travel suppliers. With a 0% downtime record, supplier payments are processed reliably at scale keeping the travel ecosystem running smoothly behind the scenes. Through a single connected platform, Agoda maintains clear oversight and control across its issuing operations.

Pitichoke Chulapamornsri, Senior Director, Head of Fintech & Business Initiatives at Agoda, said: "Our mission is to make travel easy, accessible, and rewarding for everyone, and that requires payments infrastructure we can trust at global scale. We chose Checkout.com for its proven performance, resilience, and deep technical expertise. Their ability to improve acceptance rates while delivering zero downtime on issuing gives us confidence as we continue to expand our platform and serve travellers around the world."

Brian Sze, Head of APAC, Checkout.com, said, "Behind every booked trip is a digital moment that needs to work instantly and invisibly. As travel becomes increasingly digital, AI-driven optimisation and resilient payments systems are essential to connecting travellers, merchants, and partners worldwide. We're proud to support Agoda with the technology that powers those connections."

ENDS

About Checkout.com

Checkout.com processes payments for thousands of companies that shape the digital economy. Our global digital payments network supports over 145 currencies and delivers high-performance payment solutions across the world, processing billions of transactions annually. In 2025, Checkout.com processed more than $300bn in ecommerce payments volume.

We help enterprise merchants boost acceptance rates, combat fraud, and turn payments into a major revenue driver. Headquartered in London and with 19 offices worldwide, Checkout.com is trusted by leading brands such as Spotify, HelloFresh, eBay, Uber, Pinterest, Vinted, Klarna, Financial Times, and Sony.

Checkout.com. Where the world checks out.

About Agoda

Agoda, a digital travel platform, helps anyone see the world for less with its great value deals on a global network of over 6 million hotels and holiday properties worldwide, plus flights, activities, and more. Agoda.com and the Agoda mobile app are available in 39 languages and supported by 24/7 customer support.

Headquartered in Singapore, Agoda is part of Booking Holdings (Nasdaq: BKNG) and employs more than 7,000 staff in 27 markets, dedicated to leveraging best-in-class technology to make travel even easier.

SEOUL, South Korea, July 3, 2026 /PRNewswire/ -- JINRO, the world's No. 1 soju brand, announced today that it has named V of Pop Royalty BTS as its new global ambassador. The appointment is part of JINRO's global brand expansion strategy to strengthen its brand competitiveness and build a closer, more familiar connection with consumers worldwide.

Recognized for his broad cultural influence, distinctive charm and trend-setting sensibility, V embodies the youthful, trend-forward spirit JINRO seeks to communicate. His authentic appeal is expected to help the brand resonate meaningfully with consumers.

JINRO plans to launch a diverse range of brand marketing initiatives in collaboration with V, aimed at expanding consumer touchpoints and further strengthening its influence and originality as the world's No. 1 soju brand.

Jung-ho Hwang, Head of Overseas Business at HiteJinro, said, "V is an exceptional artist who naturally represents the brand values and sensibility that JINRO pursues. Through our upcoming activities with V, we aim to communicate more closely with consumers around the world and continue expanding the JINRO brand, building on the leadership and heritage it has established."

About JINRO

First introduced in 1924, JINRO is Korea's representative soju brand, the world's No. 1 soju brand, and the world's best-selling spirits brand. JINRO connects with consumers across the globe through a diverse product portfolio, including its core lineups — JINRO CHAMISUL FRESH, JINRO CHAMISUL ORIGINAL, and JINRO IS BACK — alongside a vibrant flavored soju range that includes GREEN GRAPE, PEACH, STRAWBERRY, GRAPEFRUIT, PLUM, and LEMON.

JINRO Global Official Channels

Official Website: jinro-soju.com 
YouTube: youtube.com/@JINROGlobal   
Instagram: instagram.com/jinro_global
Facebook: facebook.com/jinro.global 

1. Congratulations on your election. What do you think was the biggest reason why the citizens of Sejong supported you in this election?

▶ First of all, I sincerely thank the citizens of Sejong for giving me the opportunity to serve. I believe the reason the citizens of Sejong supported Cho Sang-ho is, above all, because they wanted a useful servant capable of completing the administrative capital and expanding self-sufficiency functions. Furthermore, given that President Lee Jae-myung is doing a good job, I view this as the result of their choice, recognizing the importance of a figure who can work in harmony with the current administration and the ruling party.

2. Your top priority pledge during the campaign is the completion of the administrative capital. Could you tell us about the key tasks you intend to achieve during your term to complete the administrative capital?

▶ To complete the administrative capital, the enactment of the 'Special Act on the Administrative Capital' is urgent above all else, and I believe this year is truly the golden time to push through this act. Although there is now little disagreement among the public nationwide regarding Sejong developing into the administrative capital, we need to remain vigilant and focus even more intensely.

The two key tasks for completing the administrative capital are the enactment of the Special Act and a constitutional amendment. However, since a constitutional amendment can take time, enacting the Special Act on the Administrative Capital first is urgent in the current situation. We have already confirmed that there is no disagreement among legal and administrative experts that the implementation of the Special Act is fully feasible within the existing constitutional framework, and we have also secured positive opinions that it can garner national consensus. We anticipate that the Special Act will be passed within this year, and we will devote every effort, both materially and spiritually, to ensure its passage.

The completion of Sejong City as the administrative capital will mark a historic event, marking the first such occurrence in over 700 years since Seoul was designated as the capital in 1392. This will usher in a true era of regional development. The citizens of Sejong and the political sphere will join forces with a unified purpose to realize this goal, and we look forward to the unity and support from the Chungcheong region as well.

3. You have pledged to develop Sejong City into a self-sufficient city with a population of 800,000. Establishing conditions for settlement is crucial for a self-sufficient city; what are the representative projects aimed at achieving this?

▶ To realize the administrative capital as a self-sufficient city with a population of 800,000, we intend to create high-quality jobs by utilizing national industrial complexes as the core driving force, thereby establishing an urban ecosystem where businesses gather. Above all, we plan to establish three innovation economic clusters to create growth hubs where research, production, and business are integrated.

Sejong City currently has a population of around 400,000, but to advance to a city of 800,000, we need not only public sector jobs but also plenty of good jobs for young people; the National Industrial Complex serves as a symbolic space for this. Since attracting influential companies is crucial for fostering the industrial complex, we have set up an on-site office for this purpose and plan to prioritize its implementation going forward.

Furthermore, we intend to make creating an environment where young people can work without leaving Sejong City the starting point for becoming a self-sufficient city. To build a city where young people can live well, five key conditions—education, jobs, culture, housing, and health—are essential. We plan to establish a 'Youth Agency' to actively identify, promote, and comprehensively direct policies that can meet these conditions.

4. Sejong City is the youngest city among the seven metropolitan and provincial governments nationwide, with an average age in the late 30s. However, recently, the number of people in their 20s and 30s has been decreasing, while the elderly population is on the rise. In light of this, you announced plans for a "Youth Agency" to facilitate the settlement of the younger generation. How do you plan to establish and operate this Youth Agency under the jurisdiction of a metropolitan local government?

▶ The "Cheong" in "Youth Agency" does not refer to a government office; rather, it signifies our intention to listen attentively, just as the character "Cheong" in "attentional listening" implies a commitment to listening well. In other words, the Youth Agency expresses our determination to listen carefully to the voices of young people to create comprehensive youth policies and to implement them in an overall manner.

We originally considered operating it as a Youth Headquarters within the Citizens' Hall, but we intend to create a Youth Agency—a youth communication platform—in a more independent form. Rather than aiming for something grandiose, we are envisioning an independent operational model where young people participate not merely as policy recipients, but as active agents of policy, directly discovering and proposing policies, and evaluating their outcomes.

The five essential conditions for youth residence mentioned earlier were compiled while I served as the Vice Chairman of the Democratic Alliance during the last presidential election; these five requirements must be met for young people to successfully settle down. However, for example, in the case of Seoul, four areas—education, jobs, culture, and health—are resolved, but housing remains unresolved. On the other hand, in many other regions, housing is often the only issue that is resolved. Therefore, I plan to operate the Youth Agency as a communication platform to ensure that Sejong City meets the five essential conditions so that young people from all over the country, especially those in the capital region, can come and settle here.

5. The issue of administrative integration between Daejeon and Chungnam, which was pursued prior to the recent local elections, is expected to be pursued again after the election. Some are even raising the argument for the completion of a "Greater Chungcheong" by integrating not only Daejeon and Chungnam but also Chungbuk and Sejong City. What is Sejong City's position as the administrative capital and its response plan regarding the push for Chungcheong region integration?

▶ My position is that we should make the big things bigger and the small things smaller. Although it was not ultimately adopted, I proposed the "Three Capitals Theory" during the last presidential election. It was a proposal to reorganize the Republic of Korea around three capital regions, aiming to create hubs capable of generating opportunities and conditions similar to those found in the capital regions. The decisive difference between the Seoul Metropolitan Area and other regions lies in its possession of high-end knowledge service and financial markets. Therefore, the opinion is that for the Chungcheong region to be fostered like the Seoul Metropolitan Area, it must develop into an administrative and scientific capital region equipped with two new high-tech knowledge industries: high-end knowledge services and capital markets.

Since the Chungcheong region is effectively a new capital area, the position is that the four metropolitan local governments must possess this identity, and economic integration must take precedence over administrative integration. To this end, the proposal is to form a Chungcheong economic zone by establishing these two knowledge industries; it is believed that if Sejong City becomes the administrative capital, it can generate significant synergy for the development of the economic zone, going beyond mere formation.

The integration of the Chungcheong region should be pursued once conditions are met, but the approach should be that of a mega-region rather than a mega-city. Rather than a single large city performing all functions, a super-regional zone should be created where multiple multi-core cities develop their respective functions and the entire area can become a network. To achieve this, I am convinced that Sejong City becoming the administrative capital first will benefit other cities, not only for the Chungcheong region but also from a national perspective. During the election campaign, I advocated for "seeing the world through the eyes of Sejong." This argument posits that our country can only achieve new development by breaking away from a capital-centric mindset and promoting balanced nationwide growth centered on Sejong City. I am determined to take the lead in realizing this vision.

6. As evidenced by the recent global popularity of K-Culture, cities must also expand globally to achieve significant growth. For Sejong City to achieve sustainable development through attracting businesses and talent, expanding global recognition is crucial. What are Sejong City's plans to enhance its global capabilities as a world-class administrative capital?

▶ An administrative capital must be more than just a center for administration; it must also be a center for education and culture. This applies to the capitals of any country. In order for Sejong City to develop into a smart administrative capital distinct from Seoul in global competition, it must become a city that demonstrates global competence in the fields of education and culture. Sejong City has distinct roles as both an administrative capital and as an independent entity. While education and culture are the sectors where these two roles converge, there have been no significant achievements to date. For the advancement of education, it is necessary for flagship national universities to consolidate and relocate to Sejong City; however, since this may not be feasible in the immediate future, we must first push for outstanding young people from across the country to receive scholarship benefits, receive an education in Sejong City, and settle there. Furthermore, I believe that education in Sejong City must be developed to attract and nurture global talent, enabling domestic and international talents to create synergy.

For cultural development, I believe we must foster the high-tech media and digital content industries. Once Sejong City is completed as the administrative capital, it is expected that major domestic broadcasters such as KBS will relocate there, which will improve the conditions for promoting these industries.

To reiterate, I believe that our country can truly leap forward as an advanced nation when Sejong City develops beyond merely being an administrative capital to become a global center of education and culture distinct from Seoul. In this regard, I plan to work closely with the central government to expand excellent global human and material resources in the long term. Moving forward, I will lead the city administration to develop Sejong City beyond its role as the administrative capital into a global city of education and culture comparable to Seoul, playing a role in accelerating overall regional development centered around Sejong City, not just for the city itself. I ask for the continued interest and support of the people of the nation, along with the citizens of Sejong.

Themed "Chinese Aesthetics, Shared Reading Culture," the conference focuses on aesthetic education, digital culture and reading promotion.

A major highlight was the release of new achievements in aesthetic education publishing and the Cross-Strait Aesthetic Education Intelligent Agent. Developed by the Straits Publishing & Distributing Group, the AI-powered platform uses artificial intelligence, blockchain and other digital technologies to link the creation of aesthetic education resources, the dissemination of aesthetic culture and related study programs, offering young people new ways to engage with traditional Chinese culture.

Five cooperation agreements were signed at the event, covering marine culture promotion, Fujian-Taiwan book copyright exchange and digital art asset operations.

The "Shared Reading" Essay Competition received 673 submissions from Taiwan this year, a sharp increase from previous editions. The ceremony also launched a shared reading study camp and the 2nd "Straits Cup" Digital Publishing Skills Competition.

The conference will run through July 31, with related events across Fujian Province, including art publishing seminars, artist exchanges, study programs, reader activities and public-benefit book exhibitions and sales.

The event is guided by the Publishers Association of China, the Books and Periodicals Distribution Association of China, and China Publication & Promotion Association, and co-hosted by the Fujian Provincial Administration of Press and Publication, the Ye Shengtao Research Association of China, the Fujian Provincial Committee of the China Association for Promoting Democracy, the Fujian Federation of Literary and Art Circles, and the Straits Publishing & Distributing Group.

'2026 Gangwon Global Wellness Festa' will be held at the outdoor front yard of Cheonggyecheon HikR Ground in Seoul from the 4th to 5th of July.

Thirteen organizations, including Oak Valley Resort, High 1 Resort, Yangyang Greenyard Hotel in Gangwon Province, Donghae Hot-spring Hotel, are jointly participating in this event to attract domestic and foreign tourists to Gangwon, a Province known for healing and wellness, coinciding with the summer vacation season.

The venue will feature promotional booths introducing representative wellness tourism content from various regions in the Province, as well as diverse programs that visitors can directly participate in, such as singing bowls, aroma experiences, and posture correction stretching. In addition, various participatory events, including a wellness roulette and social media authentication events, are also scheduled to take place.

The Gangwon Province is well known for its competitiveness in wellness tourism, particularly by having the highest number of excellent wellness tourist destinations in the country, with 14 selected by the Korea Tourism Organization.

Gangwon Provincial Government is fostering wellness tourism, based on nature and healing, as a core growth sector for regional tourism.

The Korea Railroad Corporation (KORAIL) will begin selling the "Regional Love Rail Travel x Rural Tour Pass" starting the 1st to revitalize the economies of regions experiencing population decline.

The "Regional Love Rail Travel x Rural Tour Pass" is a combined product that integrates the 50% discount on train fares offered by "Regional Love Rail Travel" with the benefits of the "Rural Tour Pass," which allows free access to rural experiences, local food, and tourist attractions in the visited region.

This year, the number of target regions has increased by 10 from the 10 locations at the time of its initial launch last year, allowing travelers to visit a wider variety of areas.

The target regions are 20 areas with declining populations across 7 regions (Gangwon, Chungbuk, Chungnam, Jeonbuk, Jeonnam, Gyeongbuk, and Gyeongnam), and the service will operate until December of this year. Specifically, Samcheok, Yeongwol, Jeongseon, and Hoengseong are included in Gangwon; Goesan, Okcheon, and Jecheon in Chungbuk; Gongju, Nonsan, and Boryeong in Chungnam; Namwon, Iksan, and Jeongeup in Jeonbuk; Goheung and Hampyeong in Jeonnam; Andong, Yeongju, Yeongcheon, and Uiseong in Gyeongbuk; and Miryang in Gyeongnam.

The packages consist of a one-day option and a 1-night, 2-day option. They can be used by adding the regional Rural Tour Pass fee to half the round-trip train fare. With the pass, users can enjoy rural experiences such as horseback riding, gardening, and traditional liquor making, as well as visit tourist attractions and local restaurants within a set time or frequency limit.

There are two types of packages: one-day and 1-night, 2-day options. The price is calculated by adding the Rural Tour Pass fee to half the round-trip train fare.

For example, the 'Jecheon-Chungbuk Rural Tour Pass 24-Hour Ticket' can be used for 41,000 won by adding the 24,000 won price of the Chungbuk Rural Tour Pass to the 17,000 won 50% discount on the round-trip KTX fare between Seoul and Jecheon.

The pass can be used within a set time limit or number of uses at designated affiliated merchants within the region, ranging from rural experience centers (such as horseback riding, gardening, and traditional liquor making) to tourist attractions and local restaurants.

The product can be purchased via the KorailTalk app and the Korail website from one month to five days prior to the train departure date. The pass is provided via KakaoTalk notification within three days of purchase, and advance reservations are required for some experience programs.

Traveloka and Marriott International enter multi-year distribution agreement, making Marriott's full portfolio of properties more visible for travelers across Indonesia and Southeast Asia to discover, compare and book

JAKARTA, Indonesia, July 2, 2026 /PRNewswire/ -- Traveloka, Southeast Asia's leading all-in-one travel tech platform, today announced a signed agreement with Marriott International, the world's leading hospitality group with a portfolio of 10,000 properties across 146 countries and territories. The agreement designates Traveloka as Marriott's Certified Online Travel Partner, establishing direct connectivity between Marriott's portfolio inventory and Traveloka's online distribution platform.

This means travelers in Indonesia and Southeast Asia will have access to real-time pricing and broader inventory availability to Marriott's brands spanning luxury brands such as JW Marriott and W Hotels, premium brands such as Westin and Sheraton, and select brands such as Moxy and Aloft.

The partnership comes as Southeast Asia continues to emerge as one of the world's fastest-growing travel markets. The region's tourism sector is projected to grow from USD 35.5 billion in 2025 to USD 67.4 billion by 2031, while accounting for 15.4% of global travel demand. The direct connection between Marriott and Traveloka elevates visibility of Marriott properties in high-growth regional platforms, enhances speed-to-market and better engages travelers in Indonesia and Southeast Asia.

Demand for Marriott properties on Traveloka has grown strongly in recent months, with searches rising significantly across the platform. Travelers across the region are increasingly booking Marriott stays in Asia Pacific including Indonesia's key cities, led by Four Points in Makassar, Surabaya, Medan, and Bandung, as well as Sheraton and Marriott Hotels, a signal of rising regional appetite for Marriott's portfolio on the market.

"Indonesia remains one of Marriott International's most exciting markets in the region, and we see tremendous opportunity to expand our presence and connect more travelers with our diverse portfolio of brands and experiences. Our collaboration with Traveloka strengthens our ability to engage travelers at every stage of their journey, making discovery and booking more seamless than ever. As Southeast Asia's all-in-one travel tech platform, Traveloka is an important strategic partner, helping us broaden our reach, unlock new opportunities, and deliver greater choice and convenience to travelers across Indonesia," said John Toomey, Chief Commercial Officer, Asia Pacific excluding China, Marriott International.

Marriott  currently operates nearly 90 properties across Indonesia and continues to expand through a robust development pipeline. Across Southeast Asia, Marriott is also growing its presence in markets such as Vietnam, Thailand, and Malaysia, supported by continued investments through 2030.

"At Traveloka, we help travelers find the right stay at the right moment — and increasingly, that means understanding intent before a traveler has finalized their plans," said Yady Guitana, Chief Financial Officer, Traveloka. "When a hospitality company of Marriott's standing chooses to expand access to its portfolio through our all-in-one travel platform, it reflects the trust the world's leading travel brands place in Traveloka's reach and traveler insight across Southeast Asia. By combining Marriott's world-class portfolio with our regional data and AI-powered recommendations, we can deliver a more relevant booking experience while supporting Marriott's continued growth in the region."

The collaboration reinforces Traveloka's role as a trusted growth partner for leading global travel brands seeking to engage Southeast Asia's highly active travelers. By combining Marriott's portfolio with Traveloka's technology, regional reach, and traveler insights, both companies aim to create greater value for travelers while contributing to the continued growth of the region's tourism ecosystem.

About Traveloka

Traveloka is Southeast Asia's leading all-in-one travel tech platform, bringing flights, hotels, activities, travel insurance, and eSIM together in a single app. Founded in 2012, Traveloka now operates across Australia, Indonesia, Japan, Malaysia, the Philippines, Singapore, South Korea, Thailand, and Vietnam. With over 140 million app downloads, Traveloka was named Best Travel App at the Sensor Tower APAC Awards. With access to over 2 million hotels worldwide and 24/7 live chat support, Traveloka's mission is to make travel more accessible and enjoyable for everyone across the region and beyond.

About Marriott International

Marriott International, Inc. (Nasdaq: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of compelling brands across luxury, premium, select, midscale, extended stay, and all-inclusive, with approximately 10,000 properties in 146 countries and territories, as of June 11, 2026. Marriott franchises, operates, and licenses hotel, residential, timeshare, yacht, outdoor, and other lodging products all around the world. The company offers Marriott Bonvoy ® , its highly awarded travel platform. For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com. In addition, connect with us on Facebook and @MarriottIntl on X and Instagram.

A gourmet tourism program linking chicken restaurants across the country with traditional liquor, food masters, and rural experiences will be launched starting in the second half of this year. The government announced the ‘K-Gourmet Journey,’ a roadmap for gourmet tourism and experiences designed to revitalize local tourism and alleyway commercial districts by connecting interest in Korean cuisine and K-Food to regional visits.

The first project is the ‘K-Chicken Belt Platform,’ which links regional chicken restaurants with tourist resources. The K-Chicken Belt is a service that provides a map of regional chicken restaurants, tourist attractions, local festivals, traditional markets, and rural experience and leisure villages, as well as recommending travel courses.

It also includes a feature that allows users to design their own travel itineraries. For instance, users can personally curate a 2-day, 1-night course centered around Suwon’s Tongdak Street, which includes touring Hwaseong Haenggung Palace, experiencing traditional culture, and visiting traditional markets.

In addition, 30 famous chicken and chicken cuisine spots across the country, selected through the ‘My Own Chicken & Chicken Dish Holy Land’ contest, recommendations from local governments, and on-site surveys, will be introduced. Representative attractions in the Gyeongin region include Suwon Tongdak Street, Pyeongtaek Pegye Chicken, the first Yeoncheon BBQ branch, and Incheon Sinpo and Hyundai Markets.

Starting with the K-Chicken Belt, the government plans to conduct the ‘K-Gourmet Journey’ in the second half of the year, divided into three categories: Taste, Play, and Stay.

In the ‘Taste’ category, programs combining representative local foods with hands-on experiences will be presented. In July, an event will be held offering benefits for visiting K-Chicken Belt attractions or suggesting recommended travel courses. In August, a program will be operated in conjunction with the ‘Visiting Brewery’ initiative to allow participants to experience the history and manufacturing process of traditional alcoholic beverages. In September, a gourmet tour will be organized where participants can make traditional sauces and kimchi themselves with Korean Food Masters.

In the ‘Festival’ sector, a series of food festivals linking Korean cuisine, traditional liquor, kimchi, and food tech will be held. From October 23 to November 20, the ‘K-Food Festa’ will take place, attracting domestic and international tourists and buyers.

Specifically, the ‘Hansik Festa’ will be held at the National Museum of Korea from October 23 to 25. From November 4 to 7, ‘2026 Food Week Korea’ will be held at COEX to introduce trends in the domestic and international food and food tech industries. This will be followed by the ‘Our Liquor Festival’ from November 13 to 15, and the ‘Kimchi Festival’ on November 20, offering experiences ranging from kimchi harvesting to making and tasting.

In the ‘Healing’ sector, the ‘Rural Healing Stay’ program will be operated from July to December, allowing participants to stay in rural areas and experience local agricultural specialties and food.

SINGAPORE, July 2, 2026 /PRNewswire/ -- As temperatures rise across Europe and Asia, digital travel platform Agoda invites travelers to escape the sweltering heat with a curated list of cool retreats across the Asia-Pacific region. From the snow-dusted peaks of New Zealand to the breezy highlands of Malaysia, Agoda's selection offers refreshing getaways where travelers can enjoy crisp weather and unique experiences. Agoda's curated list of destinations promises a summer escape that's anything but ordinary.

New Zealand

Queenstown and Wellington offer the perfect backdrop for travelers seeking a chilly escape. Queenstown, known as the adventure capital, provides an alpine winter wonderland with temperatures ranging from 9°C (48°F) to -2°C (28°F) in July and August, ideal for skiing enthusiasts. Meanwhile, Wellington, with temperatures between 14°C (57°F) to 7°C (45°F), invites visitors to explore its cultural offerings and coastal charm, making it a perfect spot to cool off.

Australia

Melbourne and Hobart in Tasmania present urban and wilderness experiences with crisp weather. Melbourne, with its vibrant culture and dining scene, maintains a cool 14°C (57°F) to 7°C (45°F), perfect for those seeking a refreshing city break. Hobart, a historic port city, serves as a gateway to Tasmania's wilderness, with temperatures from 11°C (52°F) to 3°C (37°F), offering a serene escape into nature.

Japan

Sapporo and Hakodate in Hokkaido offer a mild summer with temperatures between 22°C (72°F) to 17°C (63°F). Sapporo, famous for its beer and lavender fields, and Hakodate, known for its seafood and mountain views, provide a refreshing break from the heat, perfect for those looking to chill out in style.

Malaysia

The Cameron Highlands and Genting Highlands offer cooler climates with temperatures ranging from 25°C (77°F) to 15°C (59°F). These highland retreats are perfect for exploring tea plantations and enjoying mountain resort activities, providing a cool breeze amidst the tropical heat.

India

Manali and Shimla, with temperatures between 25°C (77°F) to 15°C (59°F), are ideal for adventure and scenic beauty. Manali is an adventure hub, while Shimla offers historic charm and accessibility from Delhi, both providing a refreshing escape from the summer heat.

Andrew Smith, Senior Vice President, Supply at Agoda shared, "As temperatures soar this summer, Agoda is your ticket to finding the perfect destination to cool off. Whether you're hitting the slopes in Queenstown or enjoying the crisp mountain breeze in the Cameron Highlands, we're here to help you escape the heat and discover the region's most refreshing retreats, with accommodations, flights and activities you can book seamlessly in one platform."

Travelers seeking a cool retreat in the summer heat can browse over 6 million holiday properties, along with more than 300,000 activities and over 130,000 flight routes, all of which can be combined in the same booking. Discover the best deals on Agoda's mobile app or visit Agoda.com for more.

TAIPEI, July 2, 2026 /PRNewswire/ -- Kavalan, Taiwan's internationally acclaimed distillery, has unveiled Kavalan Solist Madeira Cask Single Cask Strength Single Malt Whisky. The 1,000ml edition, bottled at natural cask strength (50–59.9% ABV), is a rare first-fill single cask release debuting in global travel retail, bringing together the warmth of Madeira casks with a harmonious balance of fruit, spice and refined sweetness.

Produced on Portugal's Madeira Island, Madeira wine is a historic fortified wine renowned for its vibrant acidity and long known as the "Voyage Wine".

Mr. YT Lee, Chairman of King Car Group, said that centuries ago barrels of Madeira travelled aboard merchant ships linking Europe, Asia and the Americas.

"This is where it gets interesting: exposure to heat and movement during these long sea voyages had the unintentional effect of enriching the wine's flavour, shaping the distinctive character for which Madeira is known today," said Mr. Lee.

"To age our whisky, we've chosen casks that previously held wine made from Tinta Negra, Madeira's principal grape variety, whose intense fruit character beautifully complements Kavalan's tropical whisky style."

Presented in metallic pink packaging, the whisky is bottled at natural cask strength, non-chill filtered and with natural colour, reflecting the Solist philosophy of showcasing the pure character of each exceptional cask.

Tasting Notes

Colour: Deep marmalade.
Nose: Opens with scents of fresh cherry, grape and apple, complemented by hints of honey and cinnamon spice.
The buttery aromas of toffee, almond and vanilla fill the background.
Palate: Rich melon and apricot flavours intensify an array of fig, marmalade, and grape, sprinkled with white pepper and cinnamon. Develops into the taste of sweet toffee and honey, leaving a full and long-lasting aftertaste.

Global Travel Retail Availability

The 1,000ml limited edition of Kavalan Solist Madeira Cask will be available across key international travel retail markets including South Korea, Singapore, Vietnam, Thailand, Hong Kong, Indonesia and Japan.

About Kavalan Whisky

Kavalan Distillery in Yilan County has been pioneering the art of single malt whisky in Taiwan since 2005. Our whisky, aged in intense humidity and heat, sources the crystal meltwaters of Snow Mountain and is enhanced by sea and mountain breezes. These conditions combine to create Kavalan's signature creaminess. Taking Yilan County's old name, our distillery is backed by more than 45 years of beverage-making under parent company, King Car Group. We have collected 1,000 gold or higher awards from the industry's most competitive contests.

Media Contacts

Kaitlyn Tsai
kaitlyn@kingcar.com.tw 

Wendy Wang
wendywa@kingcar.com.tw 

"Taiwan, Never Sleeps" campaign inspires more than 225 travel industry professionals across Sydney, Melbourne and Auckland

SYDNEY, July 1, 2026 /PRNewswire/ -- The Taiwan Tourism Administration (TTA) has concluded a three-city trade roadshow across Australia and New Zealand, engaging more than 225 travel industry professionals across Sydney, Melbourne and Auckland. Running from 17 to 25 June, the Taiwan Tourism Roadshows brought together airlines, hotels, travel agencies and cultural organisations to showcase the island's diverse, year-round tourism offer.

Staged under the campaign theme "Taiwan, Never Sleeps," the roadshows highlighted Taiwan's around-the-clock appeal — from vibrant breakfast culture and morning markets to Michelin-recognised dining, legendary night market street food and a thriving urban nightlife scene. The series formed part of Taiwan Tourism Brand 3.0, "TAIWAN – Waves of Wonder," reinforcing Taiwan's positioning as a multi-layered, high-quality destination for travellers from the region.

Visitor Growth from Australia and New Zealand

Visitor numbers from both markets continued to grow strongly in 2025. Australia recorded 125,288 arrivals to Taiwan — an increase of 11.32% year-on-year — while leisure travel grew at an even faster pace, rising 16.63%. New Zealand contributed 18,242 arrivals, up 6.97%, with leisure travel climbing 10.4%.

Taiwan currently operates 21 direct flights per week to and from Australia and New Zealand, providing travellers with convenient access to the island. Research indicates that travellers from both markets place a high value on cultural experiences and culinary exploration, areas in which Taiwan continues to excel.

B2B Matchmaking and Trade Engagement

Each roadshow featured structured one-on-one business meeting sessions ahead of the main evening event, giving Australian and New Zealand product managers direct access to Taiwanese travel industry partners. Participants included leading online travel agencies (OTAs), independent and chain travel agencies, inbound and outbound tour operators, tourism associations and travel trade media.

Sessions focused on itinerary development, themed product design and channel partnerships — generating tangible commercial outcomes and broadening the distribution network for Taiwan tourism products across the region.

Cultural Highlights

Each event featured live performances and hands-on cultural activities designed to give trade attendees a genuine feel for Taiwan's creative heritage. Performing group Mooz brought the island's stories to life through the traditional Yueqin (moon lute), while celebrated paper artist Hung Hsin-Fu showcased Taiwan's biodiversity through intricate ecological origami. Guests participated in a tile-painting workshop with SanHe Tile Kiln — a century-old heritage brand rooted in traditional Taiwanese architecture — and crafted their own floral-fabric sky lanterns as an introduction to Taiwan's blessing traditions and everyday culture.

"The roadshow reinforced the strength of our partnerships across Australia and New Zealand and created meaningful new opportunities for product development and distribution. Taiwan's combination of safety, accessibility, culinary depth and natural spectacle continues to resonate strongly with travellers from both markets, and we look forward to welcoming even more visitors in the year ahead."

— Taiwan Tourism Administration

About Taiwan

Taiwan offers Australian and New Zealand travellers an exceptional blend of dramatic mountain scenery, Pacific coastline, world-class cycling, vibrant cities and a food culture recognised by Michelin and celebrated globally. With visa-free entry for Australian and New Zealand passport holders, direct air connectivity and a reputation for safety and hospitality, Taiwan is one of Asia's most accessible and rewarding short-haul destinations.

For trip planning and travel inspiration, visit eng.taiwan.net.tw.

SINGAPORE, July 1, 2026 /PRNewswire/ -- As Gen Z rises as a defining force in luxury travel, one long-held assumption no longer holds: there is no single Gen Z traveler. A new report from the Luxury Group by Marriott International in Asia Pacific excluding China (APEC), reveals a generation comprising four distinct luxury mindsets, with each redefining luxury on their own terms, from cultural immersion and personal wellbeing to digital disconnection and heritage-driven exploration.

Drawing on insights from 2,800 affluent travelers across eight Asia Pacific markets, including 1,200 Gen Z respondents aged 18 to 29, the report signals a decisive shift. Luxury travel is no longer anchored by demographic factors, but increasingly shaped by intention, identity, and personal meaning.

"Luxury today is no longer defined by a singular standard. It is deeply personal," said Oriol Montal, Regional Vice President of Luxury, Marriott International Asia Pacific excluding China. "Our research reveals that affluent Gen Z travelers are not just participating in luxury travel. They are reshaping it, driven by a desire for meaning, wellbeing, and authentic connection. As the definition of luxury continues to fragment and evolve, understanding these emerging perspectives will be critical for shaping the next generation of travel experiences."

From Followers to Architects of Luxury Travel

Today's affluent Gen Z travelers are no longer passive participants. Rather, they are deliberate architects of their journeys. More than half fund their own trips, while nearly half plan every aspect of their journeys themselves. Immediate family remains their preferred travel companions (51%), while small-group travel has grown by 17%, signaling a shift toward more intimate, shared experiences.

They also bring sophisticated expectations to every journey. Cultural immersion and engagement with local communities influence destination choice for 87% of respondents, while culinary discovery (86%), proximity to nature (86%), and wellness (85%) are key priorities shaping travel decisions.

At the same time, Gen Z travelers expect luxury to be seamless. Time inefficiencies and communication gaps are among their biggest frustrations, underscoring a growing demand for intuitive, frictionless service. Meanwhile, technology is playing an increasingly important role in trip planning, with 23% already using AI tools for travel inspiration and planning.

Four Distinct Luxury Mindsets

The report identifies four Gen Z archetypes whose definitions of luxury diverge significantly:

1) The Connoisseur Traditionalist (34%)

For this group, luxury remains rooted in the enduring pillars of hospitality: reputation, service, and craftsmanship. They gravitate toward iconic hotels, exceptional service, loyalty recognition, acclaimed dining and meticulously planned itineraries. Notably, 79% consistently stay in luxury hotels, while 91% say brand reputation influences booking decisions. Loyalty remains a powerful driver, with 85% motivated by recognition and rewards. As one of the most organized traveler groups, 66% book trips at least one to two months in advance, underscoring a definition of luxury grounded in precision, trust, and excellence.

2) The Future Proofer (30%)

For Future Proofers, travel is an investment in long-term wellbeing. Their journeys are shaped by a desire for optimization and balance, with nearly all (97%) engaging in wellness facilities during their stay, while 95% value access to in-house healthcare experts and consider proximity to nature important when choosing a destination. More than half (57%) are willing to spend more on wellness treatments, far exceeding the broader Gen Z average (20%). Their growing influence reflects the evolution of luxury travel toward an indulgence in preventive health, restoration and holistic wellbeing.

3) The Quiet Luxurist (20%)

In an era of constant connectivity, Quiet Luxurists are choosing absence over access. They are redefining luxury as the ability to disconnect, disappear, and reclaim stillness. All respondents in this profile (100%) say they limit technology use while traveling, compared with 63% of Gen Z overall. Meanwhile, 85% seek out lesser-known destinations, 60% prefer places before they become popular, and 90% value private dining experiences. Favoring boutique hotels, private villas and secluded escapes, they measure luxury not by visibility, but by the freedom to step away.

4) The Cultural Reclaimer (16%)

For Cultural Reclaimers, luxury travel is closely linked to identity, heritage and meaningful connection. Every respondent in this group takes an active role in planning family trips, with 65% also acting as the primary financial decision-maker. Half say destinations linked to family heritage are very important, significantly above the broader Gen Z average of 33%. They are also highly engaged travelers, with 88% seeking immersive experiences. Their journeys are driven less by social validation, and more by cultural discovery, personal enrichment and strengthening intergenerational bonds.

A Broader Recalibration of Luxury Travel

Beyond Gen Z, the report also signals a broader recalibration of luxury travel across the region. Fueled by a continued appetite for premium travel experiences, affluent travelers are also becoming more selective, taking fewer trips while extending their length of stay. Average international leisure trips are expected to increase in duration from seven to nine nights, reflecting a shift from frequency to depth. As travelers concentrate their time and spending, expectations around personalization, seamless service, and meaningful engagement continue to rise.

As luxury travel enters a new era, the findings point to a fundamental shift: the future of luxury will not be defined by a single aspiration, but by a spectrum of personal values. From the pursuit of stillness to the search for identity, from wellbeing to cultural immersion, Gen Z is transforming luxury into something more nuanced and more intentional.

For the industry, the implication is clear. Success will depend not on creating one definition of luxury, but on understanding many, and delivering experiences that feel deeply personal, emotionally resonant, and unmistakably relevant.

The full report is available to download. High-resolution images are available here.

Note to Editor 

Findings are from a research report commissioned by Luxury Group by Marriott International conducted over a period from April 24 to May 19, 2026^[1], with frequent international travelers who primarily travel for leisure. The study targeted the wealthiest 10% of residents in Australia, India, Indonesia, Japan, Singapore, South Korea, Thailand, and Vietnam with 350 respondents from each market.

About Marriott International

Marriott International, Inc. (Nasdaq: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of compelling brands across luxury, premium, select, midscale, extended stay, and all-inclusive, with 10,000 properties in 146 countries and territories, as of June 11, 2026. Marriott franchises, operates, and licenses hotel, residential, timeshare, yacht, outdoor, and other lodging products all around the world. The company offers Marriott Bonvoy^®, its highly awarded travel platform. For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com. In addition, connect with us on Facebook and @MarriottIntl on X and Instagram.

About Luxury Group by Marriott International

With an unrivaled portfolio of dynamic luxury brands, Marriott International is creating authentic, rare, and enriching experiences sought by today's global luxurian. Spanning all corners of the world, Marriott International's Luxury Group offers a boundless network of more than 560 landmark hotels, resorts, and yachts in over 70 countries and territories through The Ritz-Carlton, Ritz-Carlton Reserve, The Ritz-Carlton Yacht Collection, Bvlgari Hotels & Resorts, St. Regis Hotels & Resorts, EDITION, The Luxury Collection, JW Marriott, and W Hotels. From the world's most iconic destinations to the ultimate undiscovered gems, the international hospitality leader's collection of luxury brands is focused on elevating travel with highly contextualized, nuanced brand experiences that signal the future of luxury by allowing guests to indulge their passions while sparking personal growth. For more information, please visit Luxury.Marriott.com. 

Shinsegae Department Store will present 'Taste the New World,' an integrated event covering all food genres, from July 1 to 29. As department stores transform from mere places to sell goods into complex content spaces that offer customers' tastes and experiences, food and beverage are being promoted as a core competitive advantage.

Until the 12th, the first phase of the event, 'Hot Taste Issue,' will be held, offering special prices on products suitable for summer dining, such as meat and seafood. Customers can find a variety of items at reasonable prices, including Hanwoo sirloin, silver hairtail, Zespri Gold Kiwis, cherries, and olive oil.

Popular restaurants from across the country and new pop-up stores will also gather in the food halls. The Gangnam branch will feature 'Gwangan Jeil Bunsik' and 'Otteure Bakery,' while the Main Branch will introduce the eel rice bowl brand 'Inakaan Black.' Shinsegae Daejeon’s Art & Science will host the handmade donut brand "O-Donut," while Centum City will open a pop-up for "Gangneung Gil Gamja," a specialty store for Gangneung street food.

Customer-participatory content has also been prepared. Notably, Shinsegae Academy will present "Chef Table," where visitors can experience cooking demonstrations by renowned Korean chefs such as Kang Leo, Shin Hyun-do, Jo Eun-hee, and Kim Chang-wook, and taste the dishes firsthand.

Premium gourmet travel content will also be introduced. "VIA Shinsegae," Shinsegae Department Store’s travel curation service, will propose travel packages that allow visitors to experience the culinary cultures of various parts of the world, including Switzerland, Italy, France, Japan, and Spain.

Through this event, Shinsegae Department Store plans to showcase its unique and differentiated food content, ranging from special offers on fresh food and app coupon benefits to Chef Table, pop-up stores, and gourmet travel.

Meanwhile, customers who visit the food hall by the 12th will receive a "Shinbaek Reward Food Coupon Pack" via the app. These include a 5,000 won discount at the food hall and restaurant area, a 3,000 won discount at the food market, and a 5,000 won discount on a single brand of wine

A summer maritime cultural festival, harmonizing the blue summer sea with a lighthouse boasting a 120-year history, will unfold in Busan.

The "3rd Korea Lighthouse Week" event will be held for two weeks from July 1 to 14 at the Yeongdo Lighthouse, selected as the "Lighthouse of the Year," and throughout Busan.

The special events at Yeongdo Lighthouse, the central program of the festival, will be concentrated on weekends. With a variety of content prepared—including refreshing water gun play, one-day classes, performances, and hands-on experience programs—it is set to offer special summer memories to families, couples, and tourists.

Along with water gun play that families can enjoy together, an interactive bubble show featuring character performances and dazzling soap bubbles will fill the area around Yeongdo Lighthouse with a vibrant festival atmosphere. Tours of the lighthouse interior and observatory led by professional cultural commentators will also be offered. Participants can explore the interior of the lighthouse, which is usually difficult to access, to learn about the history of Yeongdo Lighthouse and its role as a navigational aid, while admiring the beautiful scenery of the sea off Busan from the observatory.

Additionally, the "Lighthouse Treasure Hunt" program, where participants complete missions hidden throughout the lighthouse, offers various souvenirs such as "Lighthouse Safety Keyrings," adding to the fun of the experience.

Sensory programs for the younger generation have also been prepared. A smartphone photography class led by a professional photographer will teach participants how to capture the beautiful scenery of Yeongdo Lighthouse; photos taken by participants can be printed on the spot to keep as special souvenirs.

In addition, a variety of hands-on programs are available for people of all ages to participate in, including ▲making your own lighthouse ▲a tattoo sticker experience featuring the lighthouse character "Dundae" ▲decorating LED fans ▲and creating a sparkling lighthouse village. Yeongdo Lighthouse, selected as the Lighthouse of the Year, is a representative lighthouse and maritime cultural space and a major tourist attraction in Busan where visitors can enjoy beautiful coastal scenery and maritime cultural content.

In particular, it is designated as a course for the 'Beautiful Lighthouse Stamp Tour,' where visitors travel to lighthouses nationwide to receive certification, making it a beloved space for enjoying both maritime cultural education and tourism simultaneously.

Unique temple stays are being prepared that combine temple experiences with a variety of programs, ranging from surfing, rafting, and scuba diving lessons to music concerts and book concerts.

The Cultural Corps of Korean Buddhism will operate approximately 60 'Summer Special Temple Stay' programs at around 50 temples nationwide during July and August, coinciding with the summer vacation season and school holidays.

The programs are categorized into summer retreat/leisure type, children/youth/family experience type, youth healing type, meditation/spiritual practice type, and regional/unique culture experience type. Participants can choose between experience-oriented itineraries and quiet relaxation/meditation programs.

The summer retreat and leisure category includes the Surfing Temple Stay at Naksansa Temple in Yangyang and the Seomjin River Rafting program at Ssanggyesa Temple in Hadong. Yakcheonsa Temple in Jeju offers yachting experiences, Gwaneumsa Temple in Jeju offers scuba diving, and Seogosa Temple in Jeonju has prepared a program combining camping and temple stay.

Notably, the Surfing Temple Stay at Naksansa Temple, which operates a total of 11 times from July to August, allows participants to experience wave meditation, sound meditation, and yoga-style 108 prostrations alongside surfing lessons. After the surfing lesson, visitors can also enjoy temple-style bibimbap on the beach.

Programs for children, youth, and families are also being run in various locations. Magoksa, Tongdosa, Naewonjeongsa, and Mugaksa Temples are hosting children's summer Buddhist schools and mountain temple camps, while Beopjusa, Eunhaesa, Naesosa, and Daeheungsa Temples are conducting traditional family culture experiences.

Programs targeting the youth demographic are also being operated. Yongheungsa and Daewonsa offer special summer vacation programs for people in their 20s and university students, while Yongyeonsa and Gwaneumsa operate programs focused on rest and healing in nature.

The meditation and practice type includes seated meditation, walking meditation, reclining meditation, Zen meditation, singing bowl meditation, and tea meditation. Participating temples include Songgwangsa, Cheongnyangsa, Yonghwasa, Buddha Seonwon, the International Zen Center, and Dogapsa.

Unique itineraries highlighting regional characteristics and the unique personalities of each temple have also been prepared. Representative examples include the "Mosquito Net Concert" at Hwaeomsa Temple in Gurye, a temple food experience at Yongmunsa Temple in Yecheon, a traditional Hanji paper experience at Songgwangsa Temple in Wanju, a "Campus Stay" at Seogosa Temple in Jeonju, a fire-gazing and barefoot red clay walk at Seonamsa Temple in Busan, and a book concert and a program for photographers at Seokbulsa Temple in Seoul.

Detailed schedules and reservations for the special summer temple stays can be found on the official website (https://www.templestay.com/).

SINGAPORE, July 1, 2026 /PRNewswire/ -- Digital travel platform Agoda today announced a series of new features designed to help travelers plan and manage their trips with greater confidence. The latest updates include real-time flight visibility, an enhanced hotel browser, and AI-powered tools that make choosing the right property faster and more intuitive.

Travelers booking flights through Agoda on iOS and Android can now receive real-time updates throughout their journey. Once a booking is confirmed, Agoda automatically sends updates on flight status, gate and terminal information, check-in counters, and baggage carousels, averaging two to three notifications per booking.

On the hotel side, Agoda introduced Gallery View on its iOS app, giving users a photo-forward way to browse search results. A new AI-powered feature also automatically pairs hotel images with relevant guest reviews, so when users look at a room type, a pool, or a restaurant, they can immediately see what other guests have said about that specific feature.

Ittai Chorev, Chief Product Officer at Agoda, said: "Travel is always a little stressful, so having the right information at the right time is both useful and reduces stress. Whether that means seeing the reviews that matter to you alongside relevant images when booking a hotel, or knowing your gate number before even reaching the airport when booking a flight, these updates help travelers make better decisions at every step of their journey."

Agoda also expanded its language support for Flights-related chat queries to support Chinese (Simplified and Traditional), Thai, Indonesian, and Hong Kong-based users across five additional languages, connecting travelers to assistance in their preferred language.

Rounding out this quarter's Product Update, Agoda's multi-product booking engine now allows travelers to book hotels, flights, and activities in a single transaction, with all trip components consolidated in the 'My Trips' section of the app and website for easy reference. More information on this enhanced experience can be read here.

Travelers can explore Agoda's full range of over 6 million holiday properties, more than 130,000 flight routes, and over 300,000 activities at agoda.com and in the Agoda app.

The limited-time offer invites guests to indulge in a unique experience, blending the serene beauty of Andaz Bali with the fun and charm of KAKAO FRIENDS. The Garden Pool Villas will be designed with distinctive elements of KAKAO FRIENDS, with special in-room amenities such as KAKAO FRIENDS plushies, pool floaties, and bathrobes. Guests will enjoy not only the private comfort and luxury of the lush gardens but also an interactive adventure as they search for KAKAO FRIENDS characters throughout the resort.

The "KAKAO FRIENDS IN BALI" room package includes:

• Daily breakfast at Village Square to start your mornings off right
• Personalized butler service
• Complimentary minibar and hand-selected welcome amenities
• VIP airport transfer arrival with seamless in‑villa check‑in
• $100 resort credit for spa or dining per stay to splurge
• One-time rejuvenating spa journey for two at Shankha Spa, featuring a 60‑minute full‑body massage followed by your choice of a 30‑minute body scrub, facial, or hair treatment

This collaboration experience is perfect for couples, families, and KAKAO FRIENDS enthusiasts seeking an unforgettable escape where relaxation and adventure meet. The KAKAO FRIENDS stay offer is available for booking now. For reservations, visit andazbali.com or contact us directly at info.andazbali@andaz.com.

Click HERE to access high-res images.

SINGAPORE, June 30, 2026 /PRNewswire/ -- Digital travel platform Agoda is spotlighting some of Asia's lesser-known lake destinations, offering travelers a chance to discover serene and picturesque escapes away from the bustling tourist hotspots. As more travelers seek peaceful retreats surrounded by nature, lake destinations have gained popularity for their calming environments and breathtaking landscapes.

In Vietnam, Ba Be Lake offers an immersive experience in nature's embrace. Nestled within Ba Be National Park, this expansive lake is surrounded by dense forests and dramatic limestone peaks. Visitors can paddle through its calm waters, explore hidden caves, and engage with the rich traditions of the ethnic communities residing nearby.

Taiwan's Sun Moon Lake enchants with its harmonious blend of natural beauty and cultural depth. The lake's unique shape, resembling the sun and moon, is complemented by the surrounding lush mountains. Visitors can cycle along scenic paths, partake in traditional tea ceremonies, and enjoy panoramic views from the cable car rides.

India's Loktak Lake in Manipur presents a fascinating ecological wonder with its floating phumdis. These unique masses of vegetation create a dynamic ecosystem, offering a glimpse into the traditional lifestyles of the local fishermen. Visitors can explore the lake's biodiversity, witness the unique fishing techniques, and experience the lively local culture.

South Korea's Cheongpung Lake, located in Jecheon, is a picturesque retreat known for its recreational offerings. The lake's serene waters are perfect for kayaking and sailing, while the surrounding landscapes provide ideal spots for picnics and leisurely strolls. Nearby cultural sites and festivals add a touch of local flavor to the peaceful setting.

Japan's Lake Tazawa, in Akita Prefecture, captivates with its deep blue waters and the legend of Princess Tatsuko. This lake is a blend of natural splendor and cultural heritage, with nearby hot springs offering relaxation and traditional festivals providing cultural immersion. Visitors can enjoy the serene atmosphere while exploring the area's rich history.

In the Philippines, Lake Sebu in South Cotabato is a cultural and ecological gem. Known for its rich biodiversity and the T'boli culture, the lake offers a unique experience with its traditional crafts, music, and stunning waterfalls. Visitors can explore the dynamic culture, participate in local workshops, and marvel at the natural beauty of the area.

Jay Lee, Regional Director, North Asia at Agoda shared, "Exploring these hidden lake destinations is like uncovering Asia's best-kept secrets. Agoda is thrilled to offer travelers the chance to experience these serene and culturally rich locations, making every trip a memorable adventure. Whether you're seeking relaxation or adventure, Agoda has you covered."

With over 6 million holiday properties, more than 130,000 flight routes, and over 300,000 activities, Agoda provides travelers with the tools to explore these unique lake destinations. For the best deals, visit Agoda's mobile app and start planning your next peaceful escape.

The ‘2026 Jeju Tourism Shopping Festa,’ a large-scale consumption promotion event offering discounts at shopping, restaurants, and traditional markets to foreign tourists visiting Jeju, will be held for two months in July and August.

This event was organized to enhance the convenience of mobile simple payments for foreign tourists and to spread tourism spending to local commercial districts.

The event operates based on Zero Pay and Alipay Plus. Approximately 32,000 Zero Pay merchants are participating, covering shopping stores, traditional markets, tourist attractions, local select shops, restaurants, cafes, and public transportation sectors within Jeju.

During the event period, foreign tourists can receive discount benefits when making payments at Zero Pay merchants in the Jeju region using Alipay Plus or overseas partner mobile wallets. Users of China's Alipay Plus can receive a 20% discount by downloading a mobile coupon and making a payment. The discount is applied up to three times, with a maximum limit of 30 yuan (approximately 6,800 KRW).

Users of overseas mobile wallets, such as Hong Kong's AlipayHK, the Philippines' GCash, Malaysia's Touch'n Go eWallet, Macau's MPay, and Thailand's TrueMoney, can also receive a 20% discount by downloading a coupon and making a payment. In this case, benefits of up to 5,000 KRW are provided over five transactions.

The Jeju Tourism Shopping Festa is strengthening its promotional efforts, focusing on areas densely populated by foreign tourists, such as Jeju International Airport, traditional markets, and shopping streets. Additionally, it is conducting parallel online and offline promotions targeting overseas tourists in cooperation with the Korea Simple Payment Promotion Agency and Alipay Plus.

Five cities across the country have been selected for the ‘2026 K-Food Road Cultural Tourism Revitalization Project,’ which the government is launching for the first time this year. This will expand the concept of stay-type tourism cities that combine representative local foods with tourism resources. The selected local governments are Geoje, Gumi, Namwon, Gangneung, and Gongju.

In Geoje, the project ‘Geoje’s Night Roast, Soon-gyeopsal 1592’ was selected and will be fully implemented in the Okpo and Aju-dong areas starting in July. ‘Soon-gyeopsal 1592(순삼겹 1592)’ is a community food culture formed by workers in the 1980s in Okpo-dong and Aju-dong, where Geoje’s large shipyards are located. At the time, the shipyards issued pork belly coupons to workers, leading to a boom in pork consumption. This led to the creation of the Samgyeopsal (pork belly) streets in Okpo and Ajudo. 1592 was the year the Imjin War broke out and the first victory was achieved at the Battle of Okpo. By adding the storytelling of "Samgyeopsal grilled and eaten even by Admiral Yi Sun-sin," the brand was named "Sungyeopsal 1592." Geoje City plans to revitalize stay-type tourism by combining nighttime content with cultural and experiential programs, centering on food streets frequented by foreign workers and visitors.

In Gumi City, the newly selected Songjeong Matgil(송정맛길) is a food-specialized street densely packed with various restaurants and serves as Gumi's representative dining and cultural commercial district, with a steady demand for visits, particularly from the younger generation. In particular, the annual Gumi Food Festival has established itself as a representative regional culinary event, growing into a space that combines festivals, commercial districts, and tourism. Taking this selection as an opportunity, Gumi City plans to move beyond the existing festival-centered, one-time visit structure and establish year-round, permanent gourmet tourism content. By utilizing the 1.5km food-specialized street and parking infrastructure, the city aims to link it with existing events such as the Gumi Ramen Festival, Gumi Food Festival, and Romantic Night Market to encourage visitors to stay longer and revisit.

In Namwon City, differentiated gastronomic tourism content will be created by linking cultural tourism resources that capture the taste and charm of Jeonbuk, centering on Gwanghanru Garden and Chueotang(loach stew) Street. Additionally, pop-up stores for startups by young entrepreneurs and small business owners, utilizing traditional markets and outdoor food kitchens, will be promoted through online and offline marketing. In particular, under the theme "Heungmi-ro (Path of Joyful Taste)," the city plans to expand the influx of tourists by organically connecting Gwanghanru Garden and Chueotang Street. Side events will include cultural programs such as guerrilla performances and traditional banquets, as well as Chunhyangjeon character makeup and traditional culture experience programs.

Gangneung City plans to operate various gastronomic and cultural tourism content utilizing Chodang Tofu(초당두부). Major projects showcase a variety of year-round programs, including the Tofu Festival, busking performances, Tofu Tasty Tours, Tofu Cooking Classes and Craft Experiences, Youth Pop-up Stores, and QR Stamp Tours. The tofu from Chodang Tofu(Dubu) Village is made using deep-sea water harvested from depths of over 200 meters. The various minerals contained in this deep-sea water promote protein coagulation, resulting in delicious tofu. Gangneung is the only place in Korea that produces tofu using deep-sea water.

Gongju City has been selected for its project titled "Walking Through the Taste and Beauty of Gongju." The plan is to develop the region's unique food culture—such as Gongju's representative dishes like Kalguksu (noodle soup), Injeolmi (rice cake), and Gongju chestnuts—into original tourism content, and to establish an infrastructure for experiential and permanent gourmet tourism tailored to recent changes in tourism demand. In particular, a "linear pedestrian-style stay structure" connecting Jemincheon Stream and the History and Culture Plaza (formerly the Gongju Town Office) as the core sections has been introduced. This design allows visitors to naturally circulate through and linger at the alleyways and local commercial districts. Key programs to be promoted include local specialty experience programs, the Jemincheon Art Market, Jemincheon riverside busking, romantic street food stalls, night banquets, and the Table of 100 persons.

The global community "Culture Talk for Diversity" successfully hosted its 29th virtual session, bringing together participants from around the world to discuss the profound theme of "Language and Culture".

Moderated by Andy kim, the recent session featured two compelling speakers who shared personal perspectives on how the languages we speak shape our identities, thoughts, and interactions.

Sushma Pugalia delivered an insightful presentation titled "What gets lost in translation: language as part of our identity". Drawing from her life moving between cultures and her experiences speaking British English, French, Italian, and the Rajasthani dialect Marwari, Sushma explored how individuals adapt their communication styles and personas across different languages. She highlighted the stark contrasts in cultural directness, noting how British English often softens language while Marwari embraces direct communication. She also discussed the untranslatable nature of British humor and how grammar itself can reflect societal hierarchy and politeness. Sushma concluded that true identity for multilingual individuals often exists in a "third space" an intersection of merging cultures where adapting does not mean losing oneself, but rather learning to exist across different worlds. For instance, she pointed out how a simple question like "How are you?" functions merely as a surface-level greeting in British English, but serves as a deeply expected sign of care and respect for elders in many Eastern cultures. Sushma concluded that true identity for multilingual individuals often exists in a "third space", an intersection of merging cultures where adapting does not mean losing oneself, but rather learning to exist across different worlds.

Following Sushma's insights, Sherly presented "The shape of Korean soul," illustrating how the Korean language inherently fosters a communal mindset, or a "culture of We" (Uri). She explained that Koreans commonly use "our" instead of "my" when referring to their family or home, reflecting deep, historically rooted societal connections. Sherly also introduced unique cultural concepts such as Jeong, a profound sense of caring and emotional bond often expressed through communal activities like making and sharing Kimchi. Additionally, she highlighted how age and relationships dictate communication, with specific relational titles like 'Oppa' or 'Unni' replacing personal names. Finally, she emphasized the importance of Nunchi, the essential cultural skill of reading context and unspoken atmosphere, demonstrating how the Korean language beautifully shapes the unique identity and interactions of its people

She also touched upon the unique cultural behavior known as "Aegyo".

The event concluded with an interactive Q&A session where global attendees shared their own multicultural experiences.

Culture Talk for Diversity founded in 2023, the community provides a safe space for cross-border conversations on diverse topics, meeting every fourth Saturday on Zoom, and currently boasts nearly 900 members in its rapidly growing LinkedIn group.

Upcoming Event: Culture Talk for Diversity will host its milestone 30th session on July 25th. The upcoming session will focus on the theme of "Emotional Intelligence",

C Talk Group:

https://www.linkedin.com/groups/14364384/

For those interested in joining future Cultural Talk for Diversity events or collaborating as a speaker or participant, feel free to reach out:

janekimjh@naver.com

The Sejong Cultural and Tourism Foundation (CEO Park Young-guk) has launched the 2026 Museum Studies Program, a new educational course designed for citizens interested in museums, exhibitions, and the arts, and is now accepting applications for its inaugural class.

The program expands on the Foundation's longstanding docent training courses in response to growing public interest in museums and art galleries. A total of 30 participants will be accepted on a first-come, first-served basis. Classes will be held over 12 sessions from July 21 to August 19, meeting every Tuesday and Wednesday.

Upon completing the course, participants will have the opportunity to serve as docents (exhibition guides) for exhibitions organized by the Hangeul Culture City Center, allowing them to gain practical experience alongside classroom learning.

The curriculum features lectures by leading professionals from Korea's museum and cultural sectors. Lee Hyun-sook, curator at the National Museum of Korea, and Hong Ye-na, exhibition designer for the Centre Pompidou Hanwha Project, will discuss museum space design and community-based exhibition planning. Park Mi-hwa, Artistic Director of the 2027 Hangeul Biennale, will introduce notable biennale exhibitions from Korea and abroad, while art director Lee So-young will examine trends in the 2026 art market and the future of the cultural and creative industries.

Participants will also join guided field tours with professional exhibition planners to the Centre Pompidou Hanwha and the MMCA Deoksugung.

The course fee is KRW 110,000 per person. Registration opens on June 30 through YES24, with additional information available on the Sejong Cultural and Tourism Foundation's website.

Source: Sejong Cultural and Tourism Foundation

The Korea Tourism Organization (KTO) has partnered with global travel platform Klook and mobility service Go Hanpass to launch a month-long promotion beginning July 15, encouraging international visitors to travel across Korea by intercity and express bus.

The initiative is part of the Tourism Transportation Public-Private Council, a collaborative network led by the Ministry of Culture, Sports and Tourism and KTO to improve transportation accessibility for inbound travelers. Klook currently provides express bus booking services for international visitors, while Go Hanpass offers integrated reservations for both express and intercity buses.

The campaign aims to make regional travel more convenient and encourage visitors to explore destinations beyond the Seoul metropolitan area. According to KTO, the number of international passengers using Korea's express and intercity bus network reached approximately 1.06 million during the second half of last year, representing a 28.3% increase compared to the same period in 2024.

Throughout the promotion, each participating organization will provide exclusive travel benefits through its own platforms. KTO will offer a KRW 5,000 discount to 8,000 international travelers using express or intercity buses to visit regional destinations, while promoting the campaign through the VISITKOREA platform and its overseas social media channels. Go Hanpass will provide additional bus discount coupons, and Klook will offer complimentary eSIMs to enhance travel convenience.

"We will continue expanding public-private partnerships that make it easier for international visitors to travel throughout Korea using nationwide transportation networks such as buses and railways," said Park Woo-jin, Head of KTO's Tourism Transportation Team.

Source: Korea Tourism Organization (KTO)

The Sejong Youth Center, operated by the Sejong Job & Economic Promotion Agency, is accepting applications through July 3 for "Stay in Sejong: Heart in Sejong," a two-day, one-night networking program designed to help young adults build meaningful connections while experiencing the city's local culture.

The program aims to encourage communication and relationship-building among young residents while fostering a stronger sense of community and supporting long-term settlement in Sejong.

Scheduled for July 17–18 in Jeonui-myeon, the program is open to single adults aged 25 to 35 who either live or work in Sejong. A total of 20 participants, 10 men and 10 women, will be selected through a lottery among eligible applicants.

Participants will take part in activities including values-sharing sessions, one-on-one conversations, and casual networking, providing opportunities to connect naturally while exploring everyday life and culture in Sejong.

Applications can be submitted through the Sejong Employment Platform, where applicants can also find detailed eligibility requirements and application guidelines.

"We created this program to help young people naturally connect and build new relationships within the local community," said Lee Hong-jun, President of the Sejong Job & Economic Promotion Agency. "We will continue developing programs that enable young adults to establish meaningful connections and settle successfully in Sejong."

Source: Sejong Job & Economic Promotion Agency

• Visa Destinations is now live across 10 locations, including flagship cities such as Paris, London, New York City and Thailand, with more destinations to be added later this year.
• This platform connects Visa cardholders with curated experiences and exclusive access aligned to passion-led travel pillars through a consumer mobile-first platform.
• Global anchor partners include Global Blue, Star Alliance and Trip.com Group, leaders across the travel ecosystem.

SINGAPORE, June 30, 2026 /PRNewswire/ -- Visa, a global leader in digital payments, today announced the expansion of Visa Destinations, a passion-led travel platform live in 10 major locations around the world, as the company redefines its role in the rapidly growing experience-driven travel economy.

The move marks a strategic expansion of Visa's role beyond payments, positioning the company at the center of how travellers discover, plan and experience trips. According to Visa research, travellers are increasingly choosing destinations based on passion, purpose, and experiences, not just geography. In a recent study by Visa, personal interests surface strongly in the way consumers in Asia Pacific intend to travel – 66% intend to travel for global concert tours, while 54% intend to travel for sports events^[1]. Increasingly, major cultural moments and events are magnets for international visitors and catalysts for local economies.

Available exclusively to Visa customers, through a mobile-first platform, Visa Destinations is designed around why people travel, whether they are drawn by food, fashion, sports or simply wandering the streets for hidden gems, it delivers tastemaker recommendations, city guides, and curated experiences to support Visa's shift from being the way to pay for travel to becoming a travel companion.  

"Travel demand across Asia Pacific remains strong, but travellers are raising the bar on what they expect from every trip," said T. R. Ramachandran, Head of Products and Solutions, Asia Pacific at Visa. "Our Visa Global Travel Intentions study shows that travellers are more deliberate than ever, prioritising destinations they trust while seeking flexibility and greater ease in planning. Interest in distinctive local experiences continues to grow. Visa Destinations is expanding across key global locations, using our insights and network to redefine access to experiences that leave a lasting impression while creating new opportunities for our partners across the travel economy."

Visa Destinations is available and curating experiences in 10 locations, including Paris, London, Dubai, Milan, Rome, Mexico City, New York City, Miami, San Francisco and Thailand.  

Once on board, cardholders can enhance their trips through curated offerings across dining, entertainment, culture, hospitality, wellness, shopping and transport, such as exclusive viewing moments and Priority Access to Top of the Rock Observation Deck at Rockefeller Center in New York City and the Musée du Louvre in Paris, as well as dining experiences tastemakers recommend.

Premium cardholders, including Visa Infinite and Visa Signature, can enjoy enhanced benefits and tailored travel experiences. 

Strong partnerships behind Visa Destinations

Visa has partnered with global leaders across the travel ecosystem to increase the platform's value proposition. Global anchor partners Global Blue, Star Alliance, and Trip.com Group provide Visa cardholders with exclusive access, premium benefits, and locally distinctive experiences that bring cardholders closer to the character of each destination.

• "We are delighted to partner with Visa to bring the value of the Tax Free Shopping experience to travelers using Visa Destinations. In doing so, international travellers benefit from increased purchasing power, a seamless and guaranteed refund process, and an enhanced shopping journey while immersing themselves in the destination of their choice," said Virginie Alem, Global Blue Chief Marketing Officer.
  
  
• "As the leading global airline alliance, Star Alliance is uniquely positioned to offer travellers access to unmatched reach through our 26 member airlines, enabling seamless multi-airline journeys. This partnership with Visa will deliver great value to travellers through exclusive experiences that will make every journey even more memorable. We are excited about the opportunities this collaboration will unlock," said Renato Ramos, Vice President Corporate Strategy, Star Alliance.
  
  
• "Travel should always be inspiring, intuitive, and rewarding. That is why at Trip.com Group, we are constantly reimagining how journeys are planned and experienced – with simplicity at every touch point. Our collaboration with Visa brings this vision to life, combining secure, seamless payments with curated travel offerings and elevated benefits, turning every journey into something truly extraordinary," said Sun Bo, Chief Marketing Officer at Trip.com Group. 

Beyond serving travellers, Visa Destinations supports Visa's broader strategy to deepen digital commerce, enable seamless cross-border payments, and help travel-related businesses capture greater value from global tourism. 

About Visa

Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com.

EcoBio Medical Institute Co., Ltd. has been selected for the Global Hidden Champion 1000+ program, a flagship initiative led by Korea's Ministry of SMEs and Startups (MSS) to identify and foster innovative small and medium-sized enterprises with strong export capabilities and global growth potential.

The designation recognizes companies with outstanding technological competitiveness and supports their expansion into overseas markets. EcoBio Medical Institute was selected for its 30 years of expertise in natural ingredient research, advanced K-scalp care technologies, and its growing OEM and ODM business serving international markets.

The company has established a global-standard manufacturing system at its production facility in Seocheon, Chungcheongnam-do, while steadily expanding its international footprint. It has obtained key regulatory certifications, including U.S. FDA registration, China's NMPA, Saudi Arabia's SFDA, Malaysia's NPRA, and the European CPNP, strengthening its competitiveness in global markets.

EcoBio has also built an integrated K-scalp care ecosystem through its Headspa K brand and the International Head Spa Association, combining product development, professional education, and specialized services to enhance brand recognition both domestically and internationally.

The designation plaque was presented during a visit to the company's Daejeon headquarters by Park Seung-rok, Commissioner of the Daejeon-Sejong Regional Office of SMEs and Startups, where discussions were also held on the company's research and development activities and future global business strategies.

"Being selected as a Global Hidden Champion 1000+ company is a meaningful recognition of our technological capabilities and growth potential," said Koo Tae-gyu, Chairman of EcoBio Medical Institute. "We sincerely appreciate Commissioner Park and the officials for visiting our headquarters and offering their encouragement. We will continue to lead the global OEM and ODM market as well as the K-scalp care industry, further enhancing the competitiveness of Korean K-beauty worldwide."

Source: EcoBio Medical Institute

The Korea Tourism Organization (KTO) successfully hosted the K-Stage Festival in Hong Kong from June 25 to 28, introducing Korean musicals, nonverbal performances, and regional productions to local audiences while promoting Korea as a cultural tourism destination.

Held at the newly opened East Kowloon Cultural Centre, the four-day festival welcomed approximately 3,600 spectators with performances including the musical Inside Me, the nonverbal hit Jump, the musical Dream High, and the regional taekwondo-themed production Taekwondo! A Great Heritage!

Visitors also enjoyed interactive activities such as creating personalized K-performance-themed stamp postcards and meeting cast members during special photo sessions. KTO additionally invited local media outlets, travel agencies, and airlines to strengthen partnerships and encourage the development of Korea travel packages centered on K-performing arts.

To extend the campaign, KTO is partnering with online travel platform Klook to offer a K-Performance & Hallyu Travel Promotion through July 31, featuring a 20% discount on selected K-performance tickets and up to 30% discounts for travelers purchasing Korea travel packages.

"K-Hallyu content continues to enjoy strong popularity in Hong Kong, and this festival provided an excellent opportunity to showcase the quality and global appeal of Korean performing arts," said Baek Man-seong, Head of KTO's Hallyu Content Team. "We will continue expanding multilingual subtitle services and international marketing so that K-performances become a key reason for visitors to travel to Korea."

Beginning in July, KTO will also launch a multilingual subtitle support program for international visitors, providing AI-powered smart subtitle glasses and overseas marketing support for 12 Korean productions, including Finding Mr. Destiny, The Convenience Store, and Inside Me, to improve accessibility for foreign audiences.

Source: Korea Tourism Organization (KTO)

The Korea Tourism Organization (KTO) officially launched its K-Local Food Hunters 33 campaign with a kickoff ceremony at Samcheonggak in Seoul on June 29, inviting 33 food and travel influencers from 13 countries to explore Korea's regional culinary culture through a nationwide gastronomic tour running through July 2.

Representing Greater China, Japan, Southeast Asia, Europe, and the Americas, the influencers, whose combined social media following exceeds 21.3 million, will experience Korea's signature local dishes and ingredients before sharing their journeys with global audiences through their online platforms.

The program began in Seoul with hands-on experiences including a Korean cooking class featuring dishes inspired by K-dramas, visits to a traditional tea house in Bukchon, and a K-chicken experience.

The participants then split into three regional groups to discover local specialties across Gangwon, Jeolla, and Gyeongsang provinces. Highlights include Chodang sundubu, mulhoe, and dakgalbi in Gangwon; Jeonju bibimbap, hongeo samhap, Sunchang gochujang, Damyang tteokgalbi, and Gwangju yukjeon in Jeolla; and Andong jjimdak, Andong soju, Daegu mungtigi, and Busan dwaeji gukbap in Gyeongsang. The itinerary also includes visits to nearby attractions such as Jeonju Hanok Village, Andong Hahoe Village, and Haeundae Blueline Park.

Participants will continue promoting Korea's regional food culture through their social media channels during and after the tour, helping introduce local culinary experiences to international travelers.

"K-food has the power to inspire travel when paired with compelling regional experiences," said Min Byung-sun, Executive Director of KTO's Tourism Industry Division. "We will continue connecting Korea's unique local cuisine with travel experiences to expand the global appeal of culinary tourism."

The campaign builds on KTO's "33 K-Local Culinary Destinations," a curated list of regional food experiences launched in 2024 to highlight Korea's diverse gastronomic heritage beyond globally familiar dishes such as kimchi and bulgogi.

Source: Korea Tourism Organization (KTO)

The Sejong Cultural and Tourism Foundation successfully concluded the 2026 Sejong Bohemian Stage with Hana Bank, attracting more than 2,800 attendees during its two-day run at the Sejong Center for the Performing Arts on June 27–28.

Held as part of the Foundation's 10th anniversary celebrations, the event introduced Korea's first indoor music festival featuring a 360-degree audience layout, transforming the venue's backstage into a standing zone and breaking away from the traditional theater format to create a more immersive concert experience.

The lineup featured acclaimed artists including Lee Seung-yoon, Kim Chang-wan Band, Cardi, and Baek Hyun-jin, alongside Sejong-based performers Yangchigiboy Band and Song Sun-ho, highlighting both nationally recognized and local talent.

The festival received outstanding audience feedback, earning a perfect 10/10 rating on the NOL Ticket platform and an average satisfaction score of 4.76 out of 5 in onsite surveys. Audience members praised the event as "one of the most comfortable and innovative music festivals" they had attended.

The event also generated a positive economic impact, with approximately 70% of attendees traveling from outside Sejong, underscoring its potential to strengthen cultural tourism. Local youth-owned businesses also participated through sponsorship support from the Korea SMEs and Startups Agency, further contributing to the regional economy.

Following the festival's success, the Foundation announced that the 2026 Sejong Bohemian Festival, its flagship outdoor music festival, will return to Sejong Central Park from October 30 to November 1.

Source: Sejong Cultural and Tourism Foundation

TORONTO, June 30, 2026 /PRNewswire/ -- Remote Robotic Systems (RRS) Inc. and Orqa d.o.o. are delighted to announce the signing of an exclusive partnership agreement to expand production of Orqa systems and components in Canada, with the goal of supplying both domestic and export markets. The agreement was signed by Orqa co-founder and CCO Ivan Jelusic and RSS CEO Kevin Toderel, with Mark Carney, Prime Minister of Canada, and Andrej Plenković, Croatian Prime Minister present, highlighting the significance of this deal. 

From L to R:Kevin Toderel, CEO of Remote Robotics Systems, Andrej Plenković, Prime Minister of Croatia, Mark Carney, Prime Minister of Canada, Ivan Jelusic, CoS and Co-Founder of Orqa.

Canada is breaking new ground as the first non-European country to participate in the Security Action For Europe (SAFE) initiative, designed to increase the EU's sovereign defense capabilities and reflecting the shared ambition of both parties to deepen their defence ties and strengthen joint security cooperation. 

The agreement is a significant milestone for the Croatian drone developer, marking the first deployment of its new Defense Transformation Platform, designed to help countries build sovereign drone ecosystems.  It will deliver strong growth and value for Canada, starting with an initial investment of $20M CAD to fund the expansion of RRS production facilities.

The deal itself is worth an estimated $150M CAD over the next five years, and will create up to 100 new high value technology jobs in Ottawa and Toronto by Q4 2027. The partners confidently expect to scale to 1000 systems per month by mid 2027, with a target of 10,000 per month over the course of the agreement.

Ivan Jelusic, CCO at Orqa, said, "This MoU will formalize the strategic framework for cooperation between RRS and Orqa to co-develop, manufacture, and commercialize advanced defence technologies. The specific focus is on uncrewed systems, counter-drone capabilities, and AI integration. RRS is the leading supplier of these systems to the armed forces and first responders in Canada, making them our ideal partner. We are committed to helping our allies create sovereign defence capabilities and this partnership is another step forward towards that goal."

Kevin Toderel, CEO of RRS, added, "Orqa is the global leader in sUAS systems. We are proud to be able to build these systems in Canada and work with Orqa to increase capabilities and act as a supply chain and software development partner, bringing Canadian IP to the world. Our aim is to build Canadian capability and capacity for sUAS systems, ensuring Canada has ready access to this essential strategic resource now and in the future."

The collaboration agreement defines four core areas:

1. Technology Transfer & Production Licensing: Orqa will facilitate the transfer of relevant technology and grant production licenses to RRS to enable localized Canadian manufacturing.
2. Force & Capability Development: Joint development of solutions tailored to meet the evolving operational requirements of Canada's armed forces, first responders and allied NATO partners.
3. AI Implementation: Collaboration on the research, development, and integration of RRS's sovereign AI capabilities onto mutually developed and manufactured platforms.
4. Hub Establishment: Developing RRS's facilities as Orqa's second North American manufacturing hub and primary export launchpad into the continent's broader defence and commercial market.

About Orqa. Orqa is Europe's leading drone technology company, designing and manufacturing components and complete FPV/unmanned aerial systems in Croatia for customers in 50+ markets worldwide. Fully vertically integrated manufacturing ensures complete supply chain independence, with all key components made in the EU. Orqa is one of the fastest growing companies in Europe, ranked #135 overall - and #2 in Aerospace & Defense - in The Financial Times' FT1000 list of Europe's 1000 fastest-growing companies.

About Remote Robotic Systems.

Remote Robotic Systems is Canada's largest and fastest growing drone provider, supplying the Canadian armed forces, 24 of the 25 largest public safety agencies, and some of Canada's largest industrial drone fleets. With manufacturing in Ottawa and Mississauga, RRS is the leading supplier of domestically produced platforms to the Canadian forces and a pioneer in developing critical sovereign capabilities like the "Wingman" Co-Pilot and the Arctic Falcon platform. Our world-leading training programs ensure that operators are able to successfully complete complex missions in real-world environments.

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